Pricing Textbook Uses

Posted on 9/9/2010 by Jim Pickerell | Printable Version | Comments (3)

There are two primary factors that should be considered when quoting a price for textbook use: image size (1/4, 1/2 or full page) and size of the print run. This article provides a historical perspective on pricing images for textbook uses and offers an update for the current economic climate.

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Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Martin Skultety Posted Sep 10, 2010
    Jim - publishers are at the 25% revision percentage now...and I would appreciate more input on electronic uses and pricing. Further, I don't see many requests for the 40,000 print run. In the past two years I've seen some 50,000, but most are at or over the 100,000 mark. Thanks. Susan Dean@ StockFood

  • Larry Minden Posted Sep 10, 2010

  • Larry Minden Posted Sep 10, 2010
    Please reconfirm the multipliers used in your pricing by circulation table. From the 250k PR level, each successive PR listed is an increase of 250k and yet the increases in the base price multipliers are all over the map. For example 250k to 500k goes from a 2.75 to a 3.0 multiple of base price; going from 500k to 750k increases the multiple from 3.0 to 4.25 and from 1250k to 1500k the multiples go from 6.5 to 8.0 . Does it make any sense that one increase of 250k PR increases cost by .25 x base price, another increases cost by 1.25 x base price and yet another at the high end increases cost by 1.5 x base price. Not sure I could explain that to a client.

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