Print Catalogs vs. Digital

Posted on 2/15/1996 by Jim Pickerell | Printable Version | Comments (0)


Print Catalogs vs. Digital

One year after Stock Workbook 8 came out in September 1994, Stock Connection
has some interesting sales comparisons between the printed catalog and SWDisk
3 that was actually delivered in November 1994.

Nineteen SC photographers have a total of 25 pages in the printed book with
a total of 248 images. On the Stock Workbook disk 16 photographers have
a total of 610 images.

As of the end of August 1995 the average photographer's share of sales from
the printed book was 38% of the total photographers paid for the pages.
The average photographer's share of sales from SWDisk 3 was 215% of what
they paid to be on the disk. A couple photographers earned more than 450%
return on investment and several earned three times their investment.

Four photographers put exactly the same images as they put in the printed
catalog, and no others, on SWDisk 3. These photographers averaged 61% return
on their investment in the printed book, and 380% on what they paid to be
on the disk.

Stock Connection also represents 8 photographers who have images in Direct
Stock 4 which came out in January 1995 (8 months). As of the end of August
the average return on investment for these 8 was 47% of what they paid for
their pages. This would indicate that Direct Stock is doing quite a bit
better than Stock Workbook. However, the sample is very small and may be

I want to point out that all these numbers are what the photographer actually
received after Stock Connection deducted their 25% sales commission.

Copyright © 1996 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff