Random Thoughts 123

Posted on 8/2/2006 by Jim Pickerell | Printable Version | Comments (0)



August 2, 2006

iStockphoto Moves To Sell Footage - Seeks Contributors

iStockphoto(R)has announced it is now accepting user-generated video, expanding its premier image collection to include royalty-free (RF) stock video, film, and animation clips for as little as $5. This will be the first time that stylish, high-quality video will be offered at such compelling pricing from such a reliable, trusted source. Anyone can apply to become a video contributor at http://video.istockphoto.com. iStock(TM) videographers will collect downloads, earn royalties and receive "video reels" like photographer canisters to show their sales levels.

iStockphoto's nearly 1 million registered users average one still image downloaded every three seconds. iStock has received thousands of requests to offer high-quality, low-cost video over the years. This is the right time to answer that demand because of the explosion in consumer appetite for video combined with the relative affordability of HD video cameras. Video, film and animation artists can finally join the vast international marketplace of iStockphoto, with its reputation for selling the best contemporary content at incredible prices. Anyone who contributes in these mediums in the first 90 days will receive 10 free credits, useable for any product on iStock. iStockphoto members who refer video contributors will receive a bonus of $1 per clip, up to the first fifty clips accepted for RF use by their referees.

Beginning in September, iStock will sell broadcast-quality footage, with a focus on digital formats, including HD video. Thirty-second clips will start as low as $5. The new video clips will be accessible at both http://video.istockphoto.com and www.istockvideo.com.

"We're offering thousands of videographers around the world the opportunity to reach a global audience and make money," said Bruce Livingstone, founder and CEO. "There is a huge demand for video; people want up-to-the-minute, top-quality footage, but current prices are keeping most potential clients out. iStock is excited to provide videographers that same immediate connection between artists and global customers, just as we did with stills."

Clip Size and Price Points
















HD 720



HD 1080



Corbis Files Lawsuit Against TemplateMonster and Ultravetex.com

Corbis has filed a lawsuit against TemplateMonster and Ultravetex.com seeking $109 million in damages and accusing the companies of copyright infringement, stripping images of their credit information and reacketeering.

TemplateMonster specializes in selling custom web site templates for virtually all business categories to graphic designers and corporations. The templates can be easily modified to promote any specific business and nearly all use professionally produced stock photos.

Corbis has identified 623 of its photos on TemplateMonster and Ultravetex and neither of these companies ever paid for any rights to use the images. Instead the companies simply appropriated images wherever they could find them. In addition, both Idee Espion and PhotoSearch, who use technology that crawls the web searching for unauthorized uses of photos represented by various stock agencies, report that they have uncovered hundreds of other unauthorized uses for their other clients.

The services of a private investigator were needed to track down the owner of these websites because they were registered to phony addresses. Corbis claims that the two web sites and several other businesses are owned by Igor Lugnikov. The lawsuit has been filed in Federal District Court in the Southern District of Florida because Corbis believes Mr. Lugnikov lives in Miami Beach. However, according to other court papers Mr. Lugnikov is a foreign national who resides in "the former Soviet Union."

Mr. Lognikov is fighting the lawsuit and through his attorney claims that he had no role in the infringements.

On July 6, a judge granted a preliminary injunction freezing the assets of TemplateMonster.com and Ultravertex.com and ordering the sites to take down all the images owned by Corbis.

Corbis first became aware of TemplateMonster when they discovered that several people who were using Corbis images on their web sites had purchased a template from TemplateMonster with the clear understanding that they were authorized to use the images that were included as part of the template.

Getty And Search Marketing

In my last Random Thoughts (Story 857) I included a short item in which I referred to
Alan Meckler's blog http://weblogs.jupitermedia.com/meckler/) where he accused Getty Images of using "sleaze marketing" tactics in search marketing.

Getty Images offered the following response.

    We seldom comment on competitors' statements, but from time to time we do feel the need to ensure that the industry has all the facts. Far from being evidence of "sleaze marketing," this is just further proof that some people don't know as much about search advertising as they purport to. Given how important search is to our industry, we find this troubling.

    To be completely clear, Getty Images is not buying competitors' names as search terms. But please, don't take our word for it! Here's a statement from Getty Images' Google account representative: "Getty Images has never had "Jupiter Images" as a term that they target in their campaigns. The reason they may appear on that term was not intentional. It is Google's expanded match feature. Getty is running on terms like "stock images" on broad match. Our system actively searches for keyword variations and displays Getty ads on those variations if keywords are on broad match. The system keeps or pulls those variations from the list based on results (click through rate, for example)."

    Getty Images is proud of its success with search engine marketing and we're happy to talk about our commitment to using it to compete -- fairly -- with our many competitors.

Getty Announces New Photographer's Choice Submission Procedures

Getty has announced that as of August 1st all new Photographer's Choice submissions will be managed by a team in their new Dublin, Ireland offices. They explained that currently PC is administered by staff in three separate offices and the team is being brought together in one office to "build a centre of excellence for Photographer's Choice and allow us to deal with submissions more efficiently."

The new team includes: Peter Maher, Caoimhe O'Reilly, Beth Wachtel, Brendan Healy, Dermot Doorly, David Levingstone and Paul Davis.

The current Photographer‚s Choice staff will continue to edit existing work until September 1st, at which point they will move to new positions inside Getty Images or will leave to pursue career interests elsewhere.

Redux Pictures To Represent New York Times Stock Images

The New York Times Co. has retained photo agency Redux Pictures to license Times photography to U.S. magazines, books, web sites, broadcast outlets and commercial markets.

The publisher will continue to handle photo licensing to its existing NYT News Service and Syndicate, to overseas markets and to all newspapers.

Display Advertising On Web

JupiterResearch reports that display advertising on the Web will claim 36% of total online ad spending in 2011. Spending in the rich media and video segments is expected to increase by compound annual growth rates of 21 and 27 percent respectively over the next five years.

However, search advertising dollars will outpace display advertising over the next decade. Online ad spending is expected to reach $25.9 billion by 2011, and represent nearly 9 percent of the total U.S. ad market.

Copyright © 2006 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff