Rights-Ready Pricing

Posted on 8/29/2006 by Jim Pickerell | Printable Version | Comments (0)

Getty has launched its Riser brand that offers Rights-Ready (RR) pricing. The model includes: High Quality, RM caliber images; Broad use categories; Flat-rate pricing; Simple one-click licensing and 10 year license duration. The following are the definitions of usage and the prices.


Printed Marketing Material or Product/Packaging Use in any brochure or other printed material - including direct mail, public relations or sales material (including electronic versions of the finished piece such as PDF) - distributed to a targeted audience for commercial or promotional purposes. Also includes use in any retail product or product packaging.
    Some examples of such uses include:
  • Brochure Or Direct Mail Or Sales Catalog - includes electronic version of finished piece (e.g., PDF)
  • Annual Report Or Financial Report - includes electronic version of finished piece (e.g., PDF)
  • Travel Catalog - includes electronic version of finished piece (e.g., PDF)
  • External Printed Presentation Or Report - includes electronic version of finished piece (e.g., PDF)
  • Press Kit or Press Release - includes electronic version of finished piece (e.g., PDF)
  • Sales Giveaways
  • Packaging or Products

  • PRICE - $800.00 USD

Web or Electronic or Broadcast (Commercial) Use in any web, electronic or broadcast media - including Internet, email, mobile devices, television or presentation software - intended for commercial or promotional purposes. Also includes use in any film, video or theatrical production.
    Some examples of such uses include:
  • Corporate Or Promotional Website
  • Web or Mobile Advertisements
  • Promotional Email
  • TV Commercial
  • TV Entertainment Program
  • TV Infomercial
  • Feature Film
  • Trailer Or Movie Theater Screen Ad
  • Music Video
  • Theatrical Production
  • Presentation Software (ie PowerPoint)

  • PRICE - $550.00 USD

Print Ad or Display Use in any print advertisement, display or billboard intended for commercial or promotional purposes. Also includes use in any tradeshow panel, in-store display or décor.
    Some examples of such uses include:
  • Print Advertisement
  • Billboard (Print or Electronic Format)
  • Outdoor Poster Or Transit Ad (Print or Electronic Format)
  • In-Store Displays or Posters (Print or Electronic Format)
  • Internal Wall Décor (Print or Electronic Format)
  • Tradeshow Panel or Presentation (Print or Electronic Format)

  • PRICE - $1150.00 USD

All Commercial Uses (Save 10% when you license all commercial uses) Use in any medium intended for commercial or promotional purposes
    PRICE - $2250.00 USD

Internal Company Use in any medium intended for internal company use.
    Some examples of such uses include:
  • Internal Brochure Or Collateral
  • Internal Presentation
  • Internal Video
  • Intranet Or Internal Email
  • Non-Retail Card or Calendar
  • Internal Newsletter/Corporate Magazine
  • Museum Use

  • PRICE - $300.00 USD

Inside Placement or Back Cover (Editorial) Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may be used anywhere other than the front cover of the publication.
    Some examples of such uses include:
  • Magazine Interior or Back Cover
  • Book Interior or Back Cover - Retail Or Textbook
  • Newspaper - Interior or Back Cover
  • Contract Publication - Interior or Back Cover

  • PRICE - $200.00 USD

Front Cover (Editorial) Use in a magazine, newspaper, book or other printed material not intended for commercial or promotional purposes. Use applies to a single issue or edition and all reprints or printed versions of the original use. Image may only be used on the front cover of the publication.
    Some examples of such uses include:
  • Magazine Front Cover
  • Book Front Cover - Retail Or Textbook
  • Newspaper - Front Page
  • Contract Publication - Front Cover

  • PRICE - $700.00 USD

Web or Electronic or Broadcast (Editorial) Use in web, electronic or broadcast media - including Internet, mobile devices, television or film - not intended for commercial or promotional purposes. Use applies to a single edition, issue or program and all copies or versions of the original use appearing in electronic or broadcast format.
    Some examples of such uses include:
  • Editorial - Web or Electronic or Mobile
  • Editorial TV - News or Talk or Commentary
  • Documentary or Educational Program
  • Documentary or Educational Film

  • PRICE - $150.00 USD

There are 64,770 images in the initial offering, but there appears to be lots of similars. For example there are 16 shots of the same woman sitting at a desk with very slight variations in expression. There were also 18 head and shoulders shots of the same latino woman with the same clothes and slight variations in her expression. There are a total of 44,357 people images out of the 64,770. All in all, it seems to me that at the current stage there is relatively little variety in the offering, but we can certainly expect that to change.


Copyright © 2006 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

Comments

Be the first to comment below.

Post Comment

You must log in to post comments.

Stay Connected

Sign up to receive our FREE weekly email listing new stories posted.

Follow Us

Free Stuff

Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More
Where Is The Stock Photo Industry Headed?
For new readers, or those who may have missed some of what I have written over the last few months, the following are a list of stories worth looking at to get a sense of where the industry is headed.
Read More
Photography As A Career
It’s that time of year when high school seniors are waiting for college acceptance letters and thinking about future careers. If you know someone who is thinking about photography as a career you mig...
Read More
2014 Stories You May Have Missed
For many the end of the year is a time to review past experiences and consider whether it makes sense to chart a new course in the year ahead. Stock photography has changed dramatically for professio...
Read More
More Stories In 2014 You May Have Missed
Every so often I put together a list of the most important stories we’ve published in the recent past. If you are engaged in the business of stock photography the links below are to stories that we’v...
Read More
Getty: A Three Month Review
In all the excitement about 35 million FREE images it is worth looking back at some of things that have been happening at Getty Images in the last three months. After watching revenue decline for the...
Read More
State Of Stock Photo Industry: 2013
If you’re looking for an overview of the state of the stock photo industry as of October 2013 the stories listed below are a good place to start. Regular readers of Selling-Stock will have seen all t...
Read More
Education Market Shifts To Digital
If supplying pictures for educational use is a significant part of your business plan you need to be aware of how the market is trending toward digital delivery and how that is likely to affect the p...
Read More

More from Free Stuff