SAA Uses Picscout To Identify Internet Image Use

Posted on 12/20/2004 by Jim Pickerell | Printable Version | Comments (0)

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SAA USES PICSCOUT TO IDENTIFY INTERNET IMAGE USE


December 20, 2004

The StockArtistsAlliance (SAA) and PicScout have launched a joint trial using the high technology PicScout Image Tracker Service to investigate Internet use of photographs.

"We are very pleased with the opportunity to work with PicScout. In the first few days of using the Image Tracker Service we have already received our first matches" said Betsy Reid Executive Director SAA. As part of the trial, SAA members provided PicScout with their own copyrighted Rights Managed images that were not licensed for Internet use and are distributed by leading stock photography providers such as Getty (GYI) Images and Corbis.

Using sophisticated image recognition technology, PicScout searches commercial web sites for images provided by SAA members. Images can be identified even if altered, colorized, or otherwise disguised. Matches that are found are reported to the SAA for analysis and follow up. The objectives of this trial are:

  • To understand and identify Internet infringements of Rights Managed images that are licensed through stock distributors, as well as those licensed by photographers through direct marketing.

  • To gather information about the value of PicScout as a tool by which professional photographers can track licenses of their images and identify infringements.

  • To use the most advanced technology to allow photographers and their distributors to find infringements and recapture lost revenue.

  • To educate and increase the awareness of copyright registration and the necessity for tracking uses on an ongoing basis.

SAA contacted PicScout after learning about the results they had achieved in tracking Internet use of the collections of some major stock distributors. For example, 90% of the Internet uses identified by PicScout from one collection were unauthorized, half of which were clear copyright violations by organizations that had never licensing images from that company.

"The unauthorized use of images on the net far exceeds the amount of images that are legally licensed. PicScout can help both photographers and stock agencies to recover these fees and substantially increase both their revenues and customer base" said Eyal Gura PicScout's CEO.

Most photographers, who provide creative images on line, are independent businesses. Having the leading distributors of images find unauthorized uses and protect their copyright is critical to the industry, and the photographer's continued success.

For more information on PicScout, go to
www.picscout.com.


Copyright © 2004 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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