Scott Braut, Head of Content for Digital Media at Adobe will be the keynote speaker at the
DMLA Conference (formerly PACA) in New York from Sunday, October 25th through Tuesday, October 27, 2015. Braut will actually be speaking at 9:00am Monday morning.
The Digital Media Licensing Association conference will be held this year at the Hyatt Regency, Jersey City, a short subway ride across the Hudson river. For the full schedule of conference events see
here. Discounts are available through September 18th.
Everyone’s attention has been drawn to Adobe since its acquisition of Fotolia earlier this year. In June, the company launched Adobe Stock, the world’s first stock content service that’s both a standalone marketplace and part of its Creative Cloud service/offering.
Scott will provide Adobe’s view of the creative marketplace now and in the future. He will also discuss global trends, innovations, and opportunities in content creation, storytelling, and design.
Several sessions will deal with the issues of “authenticity” and “real photography” that seem to be the buzzwords many buyers currently use to indicate the feel they want in the images they use. Buyers, tech companies and influencers will discuss what stock agencies can do to address this customer trend.
There will also be a presentation on mobile technologies that make it easier for creators to produce and upload images and mobile users to find and purchase what they need. Leading industry colleagues will share their experiences as to what has been working, what hasn’t and what has been involved in implementing their mobile strategies.
Panelist from Photocrowd, Image Brief, Foap, CrowdMedia and Scoopshot will discuss the growing opportunities for customers to make their needs known to the photo community in general and receive a wide range of submissions specifically targeted to those needs. Attendees will be able to access how this trend may impact traditional stock photography demand.
One of the biggest challenges facing the photo industry is the increasing number of images being freely shared on social media and the growing devaluation of image copyright.
Imagewiki will present a new non-litigious method of monetizing images across social media. This model gives rightsholders a technology solutions to proactively control how their content is used within social media platforms that have ad-supported methods for monitization.
These are only a few of the highlights of the conference. Of course, one of the major reasons for attending any photo conference is the opportunity to network and interact with colleagues. Don’t miss the opportunity to attend this event.