Shutterstock API Integrated With Google’s Ad Platform

Posted on 7/12/2016 by Jim Pickerell | Printable Version | Comments (0)

Shutterstock, Inc. has announced an API integration with Google. The image licensing deal provides Google’s digital and mobile display advertising products, including Adsense, Adwords, and Admob, with access to Shutterstock’s collection of more than 90 million images for license.

The API integration further bolsters Google’s mission to provide a quick and impactful advertising format to businesses and enable the easy creation and optimization of beautiful, responsive ads. Google’s technology programmatically matches professional images to ad copy, while assessing the advertisement performance. Shutterstock’s advanced, scalable API solution allows Google to easily test the performance of imagery with copy, directly inside its advertising products, making them more relevant to the increasing complexities of digital advertising.

“We developed our API and enterprise platforms to make it easy for companies like Google to access professional, high-quality content at scale and in a way that makes sense for their unique workflow,” said Jon Oringer, Shutterstock’s Founder and CEO. “We’re excited that Google has selected Shutterstock as the partner to add a new visual element to these powerful ad formats”.

“High quality images are essential to create engaging marketing for advertisers of all sizes. Shutterstock’s API has enabled a fast and seamless integration to enable Google to offer Shutterstock’s vast image library for digital advertising,” said Woojin Kim, Director of Product Management at Google.

Google joins AOL, Salesforce and Sprinklr in integrating Shutterstock search capabilities directly into their products. Learn more about Shutterstock’s API and enterprise solutions.


Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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