Shutterstock Custom Launches Smart Brief

Posted on 10/2/2019 by Jim Pickerell | Printable Version | Comments (0)

Shutterstock, Inc. has launched Smart Brief, a new streamlined and guided experience to make it easier for photo users to quickly and efficiently improve the quality of the brief for a photo shoot. With this update, clients spend less time inputting briefs and more time leveraging collaboration tools to quickly obtain high-quality branded content and reduce the approval process time.

Since the Shutterstock Custom launch in 2017, hundreds of enterprise clients have used its innovative technology platform and editing tools to obtain custom branded content from Shutterstock photographers. In a world where social media platforms have significantly increased the volume of content, transcending country borders and languages, brands are struggling to keep up and deliver localized content at scale. Shutterstock Custom fulfills enterprise marketers’ need to scale high-quality branded content. After analyzing hundreds of briefs and client interviews, the new Smart Brief technology was designed to simplify brief input time for quicker, more accurate results.

Key features of the Smart Brief process include:

    •    Intelligence - new guided experience only asks relevant questions as the user moves through the process to capture accurate inputs and eliminate conflicting and unnecessary information
    •    Collaboration - clients have the ability to accept changes and recommended improvements from other team members, view and revert to previous versions and quickly clone existing briefs
    •    Flexibility - as needs change throughout the year, clients can adjust control, production value, and service level per project
“The traditional creative brief process is laborious, time-consuming, and leaves a lot open to interpretation. But a good brief that captures the brand voice serves as the foundation of any campaign and is absolutely essential to its success. Using innovative technology, we set out to automate and simplify the experience," said Sylvain Grande, SVP of Product & UX at Shutterstock. “The result, Smart Brief, streamlines our clients' workflow and in turn, allows them to receive content faster without compromising results or having to be on set.”

Beyond original content creation, Shutterstock Custom also now offers pre- and post-production services. The enhanced service and support include:

    •    Rapid Ideation in the form of individualized brief concepts that are tailored to the brand while inclusive of fresh and unique ideas.
    •    eCommerce Optimization to easily generate assets that are designed to drive engagement and purchases on major e-commerce marketplaces.
    •    Convert to Pins and Mobile Video function that will turn existing images or videos into ready-to-share formats on different platforms.
For case studies of how some Shutterstock customers have make Shutterstock Custom work for them check here.

For image creators interested in participating on future Shutterstock Custom projects check out this link .

Copyright © 2019 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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