Shutterstock Eliminates Daily Download Limits

Posted on 4/6/2015 by Jim Pickerell | Printable Version | Comments (0)

Shutterstock continues to make it easier customers to get the images they need via their subscription products. Until last week customers that purchased a subscription were limited to 25 downloads a day and a maximum of 750 per month for customers in the U.S. and Canada.

Most would think that 25 images a day would be more than enough, but there may be occasional customers working furiously to complete a big project that need more than 25 images. Now the daily limit has been eliminated while still retaining the 750 maximum per month. A subscription customer can now download all 750 images in one day, if necessary.

This matches iStock’s offering. Fotolia and Dreamstime still offer plans with 25 downloads per day for their base subscription prices, but customers can request a higher number of daily downloads for higher prices.

Print Runs

Shutterstock has also raised its print run limitations from 250,000 to 500,000 for printed products. Previously if a customer wanted to print more than 250,000 copies of a particular project they needed to purchase an Enhanced License. The prices for such licenses are:

2 images $199
5 images $499
25 images $1,699

On iStock, Fotolia and Dreamstime extended licenses are not available with subscription plans. The customer must purchase the image as the single image price if they want to print over 500,000 copies.

Film Usage

Shutterstock’s Standard License for image use in film, video and multimedia presentations, and advertising for broadcast, public performance, or streaming will change from a cap of 250,000 viewers to limited to productions with a budget of no more than $10,000. Enhanced licenses will be needed beyond those limitations.


Indemnification is now per image or video rather than per customer, increasing legal protection. Now Shuttestock offers $10,000 indemnification per image and per video clip under the Standard License, and $250,000 per image under the Enhanced License. Regardless of how many images or clips the customer licenses, they are protected on each and every one should problems arise.

Email, Apps, and E-Books?

There are no longer recipient, download, or user caps for the use of images in emails, apps, and e-books under the Standard License.

OOH Advertising

Standard license images can also be used in out-of-home (OOH) advertising campaigns for up to 500,000 impressions.

View the full updated licensing and terms of service at

Copyright © 2015 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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