Shutterstock is officially rebranding
Rex Features as
Shutterstock Editorial today. The company says: “Since 2015, we have been working toward the goal of expanding our editorial collection and service to customers around the world. Over the past four years, our talented Editorial team has built a robust offering, becoming a premier source of editorial images for the world’s media.
“Today, Shutterstock Editorial reflects a rich legacy coupled with the power of Shutterstock technology to deliver a formidable brand presence in the editorial marketplace. As part of this global initiative, Rex Features in the UK will begin conducting business as 'Shutterstock Editorial'.
“We are grateful to our contributors and partners who have played a huge role in building a collection of over 40 million premium quality images. In addition to distributing content for world-renowned agencies, Shutterstock Editorial sources imagery from a comprehensive team of talented, award-winning photographers - all combined to add more than 20,000 new images to the editorial library every day.
“The global rebranding process today is primarily cosmetic focused (updated logo, email and website copy) and will have a minimal effect on the day-to-day workflow of our customers, contributors and partners. Our team is committed to growing our business and delivering an enriched experience for all.”