Shutterstock, Inc. has announced an exclusive global syndication deal with
BFA, a leading lifestyle, fashion, art and entertainment content creation agency.
Over 1.7 million editorial images in the BFA collection will now be available to Shutterstock’s Premier customers, which include some of the largest marketing communications companies and publishing houses in the world. These organizations will now be able to license BFA’s images and video content from the most glamorous and prestigious events around the globe.
“BFA is the gold standard, go-to photographic agency that continues to raise the bar; because images matter to BFA, it has built up an enviable level of trust with brands that provide it with unparalleled access to some of the leading events in fashion and entertainment.” said Jon Oringer, Founder and CEO of Shutterstock. “With the Oscars fast approaching, and as we continue to build out Shutterstock’s editorial business, it is very exciting to be able to offer BFA’s extraordinary collection to our global customers.
Founded in 2010 by photographers Billy Farrell, David X Prutting, Joe Schildhorn and Neil Rasmus, BFA is guided by a focused, cohesive philosophy: Images Matter. For BFA, this means they must create stunning content that captures their clients’ specific needs while ensuring a seamless, tailored experience from booking to post-event support. A privately owned company, BFA will continue to showcase and offer its content for purchase through its own website.
“BFA is excited to be a part of Shutterstock's new premium editorial offering because it preserves a common goal that is the cornerstone of BFA; protecting the craft, quality and integrity of content creation,” said Billy Farrell, co-founder of BFA. “This deal will propel BFA’s images to customers around the world through Shutterstock’s innovative and fast technology platform.”
Ivan Shaw, Director of Photography at Vogue says, “Billy Farrell and his team at BFA are the gold standard in event photography. Again and again, they have proven to be a valuable asset to Vogue.”
Some of BFA’s longstanding and loyal clients include; CHANEL, Milk Studios, CFDA, Standard Hotels, Dom Perignon, DVF, Ralph Lauren and The New Museum. This exclusive distribution deal together with Shutterstock's acquisition of Rex Features and multi-year alliance with Penske Media Corporation in 2015, expands on its outstanding editorial offering to its Premier customers globally.
Learn more about this partnership, and enjoy some of BFA’s remarkable images
here.
It is important to note that these images will only be available to approximately 20,000 Shutterstock
Premier customers. The images can only be used for
editorial purposes. Regular customers searching the regular
Shutterstock site will not be able to view these images.
It should also be noted that several of the REX image suppliers indicate that sales have declined at a double digit rate since Shutterstock took over operation of REX a year ago.