Statistics You Can Use

Posted on 4/20/1998 by Jim Pickerell | Printable Version | Comments (0)



April 20, 1998

TrendWatch is a company that monitors trends and changes in the graphic arts and
publishing markets and publishes detailed reports with analysis of these trends. Their
web site is:

They also provide a free weekly e-mail service called "Fast Facts" strictly for
educational purposes. This free service is well worth watching because it provides some
interesting insights into our industry. These market facts are excerpted from the
TrendWatch Creative and Printing reports which are based on original research with
graphic arts' business owners. The full detailed reports can cost hundreds of dollars.

If you would like to be added to the list of people who receive "Fast Facts", contact
Craig Kevghas at 978-392-8990 or email CPR, Marketing at:

For more information about how you can receive TrendWatch graphic arts and, publishing
market information reports, contact Dr. Joseph Webb or James R.
Whittington, CMC, TrendWatch partners at (

The following are some recent statistics we found interesting.

What do Creative Professionals expect to buy this year? They plan to acquire:


 Percent Acquiring   

  Stock photo image collections   


  Stock photo image collection CD   


  Stock photo images   


  Stock image collection (digital clip art)   


  Macintosh, PowerMac workstations   


  Desktop photo manipulation software   


  Desktop publishing software   


  Desktop illustration software   


  Desktop color printer ($501-$2500)   


Note the significant amount of stock photos and clip art being bought. It used to be that
photos were bought for a particular project only. Now beyond that use, whole collections
are being bought! Images are now cheap and available enough for the mature, commodity
How can you take advantage of this to get your share of these dollars?

The total US shipments of printed materials in 1997 were $67.8 billion. The top six
metro areas for printing in the U.S. and their percent of the total are:


Percent of US Total   





  Los Angeles-Long Beach   



  New York City   



  Philadelphia, PA - NJ   






  Boston, MA-NH   



Want more on this or any of items below? Call TrendWatch.

The Creative Marketplace has 52,000-plus professional sites on-line. Here's how they


 Percent of Sites

  Graphic Designers


  Commercial Photographers


  Corporate Design Departments




  Ad Agencies


  Catalog Publishing


That's almost 11,000 sites for photographers. Are you one of them?

Creatives are doing it more and more in-house! But how much more?


 Percent of Total

  Low resolution scanning


  Image manipulation


  High resolution scanning


  High resolution digital photography


  Final color proofing


  Imagesetter output


Why is this important?...We know that "prepress" functions are moving upstream. But
sometimes we make assumptions about just how far the changes have come. Here's some
hard facts to plan with. Please be careful though, the numbers vary greatly within
the different creative markets.


The above copyrighted article(s) are for the sole use of Selling Stock subscribers and may
not be copied, reproduced, excerpted or distributed in any manner to non-subscribers without
the written permission of Jim Pickerell, the editor. For subscription information contact:
Selling Stock 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720,
fax 301-309-0941, e-mail:

Copyright © 1998 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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