Stock Footage Industry Survey Underway

Posted on 9/29/2014 by Jim Pickerell | Printable Version | Comments (0)

ACSIL and Thriving Archives have teamed up again to conduct the ACSIL Global Survey of Stock Footage Companies 3 (AGS3). Like their two previous collaborations, the AGS3 will explore and assess overall business conditions within the stock footage industry, discover how things are getting done, track evolving trends and provide strategic, action-oriented data to footage industry leaders. All footage companies worldwide are invited to participate.

"The ACSIL Global Survey of Stock Footage Companies provides the most comprehensive market sizing and assessment of the footage industry," said Clara Fon-Sing, ACSIL co-President. "We have seen the market evolve since the last survey in 2011 and are looking forward to new data and insights on market trends, disruptions and other developments. We are expecting a strong participation from global stock footage leaders in order to have the most accurate snapshot of the state of the industry today."??

"The footage industry is undergoing radical change," said Matthew White, Executive Director of ACSIL. "A new generation of creatives are challenging the business assumption of Licensors, and a new generation of media entrepreneurs are moving the business forward in unanticipated ways. This survey update could not come at a better time, as investors look to an exponential growth in the market for digital moving imagery.

"??The 50 question survey is being conducted online. It is open now and will be open through October 31, 2014. To ensure that all proprietary information remains completely confidential, the survey collects no identifying information on respondents.??

"The entire footage industry benefits from access to this collective data, and the more companies that participate, the more accurate and useful the final report will be," said David Seevers of Thriving Archives. "We are hoping that all footage leaders will contribute their expertise to this important work. We know everyone is very busy, so we've made every effort to limit the questions to just those that are essential. As a result, we've shortened the questionnaire by 35% and made the questions as easy to answer as possible.

"??Participants who complete the online survey will be eligible to receive a complimentary summary report of the results and a 50% discount on the purchase of the final report.

Anyone interested in taking the survey should go to and use the AGS3 link on the homepage. 

ACSIL and Thriving Archives worked together in 2007 to produce the original ACSIL Global Survey of Stock Footage Companies, the first publicly available study of the stock footage industry, and again in 2011 to produce the ACSIL Global Survey of Stock Footage Companies 2. Both publications have been widely used and highly valued by business leaders both inside and outside the footage industry.

Background on the AGS2 (2011)

Published in 2011, the AGS2 revealed a footage industry that, while still emerging from the Great Recession, was more or less stable, with digital technology driving shifts in the management, presentation and delivery of footage to the end-user and footage companies becoming more productive. That said, general confidence in the future of the footage business was low, with only 19% of respondents confident that the stock footage industry was in solid shape and that its long-term prospects were favorable. Like its predecessor, the AGS3 was well received by industry stakeholders and we are excited to delve back into this fast-evolving industry.

For more information contact Matthew White, ACSIL Executive Director 301-920-4054, or David Seevers, Thriving Archives,415.609.7642

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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