Stock Photo Prices - Corporate Annual Reports

Posted on 9/5/2008 by Jim Pickerell | Printable Version | Comments (0)

An Annual Report is a yearly financial statement that is required by federal law of any publicly owned business concern. In addition to serving as a legal document, it is often used as an important stock-holder public relations vehicle for the organization. If the plan is to use the report for promotional purposes then the quality of the image it portrays may be much more important to the company managers than if it is just meeting a legal requirement In such a case, the images chosen to be used in the report may command highs fees,

Quarterly Report - 1n some cases images may be re-used in one or more quarterly reports. For re-use in a qua-ferry report, charge 50% of the original annual report fee.

Circulation 1/4 page 1/2 page 3/4 page full page cover
over 1 million 1344 1788 2231 2688 4032
1 million 1134 1508 1882 2268 3402
500,000 1508 1341 1673 2016 3024
250,000 882 1173 1464 1764 2646
100,000 756 1005 1255 1512 2268
50,000 651 866 1081 1302 1953
25,000 575 765 955 1151 1726
10,000 538 715 892 1075 1613
5,000 483 642 802 966 1449
under 5,000 420 559 697 840 1260

    Cover = 1/4 page times 2.5 (add 150%)
    Quarterly Report - In some cases images may be re-used in one or more quarterly reports. For re-use in a quarterly report charge 50% of the original annual report fee.


In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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