Stock Photo Prices - Corporate Editorial

Posted on 9/5/2008 by Jim Pickerell | Printable Version | Comments (0)

House Organs and Newsletters

House organ is a term used for magazine and newspapers published by a corporation, institution or fraternal organization. Any house organ distributed to member of an organization is considered external, as the members are essentially their customers. Internal house organs are strictly reserved for anything distributed to employees only. It is important to clarify who the audience is in order to set the price.


Circulation 1/4 page 1/2 page 3/4 page full page cover
3 million 938 1173 1407 1642 2345
1 million 804 1005 1206 1407 2010
500,000 670 838 1005 1173 1675
100,000 556 695 834 973 1390
50,000 446 557 668 780 1114
20,000 395 494 593 692 988
5,000 335 419 503 586 838
less than5,000 318 398 477 557 796


Circulation 1/4 page 1/2 page 3/4 page full page cover
3 million 588 734 881 1028 1469
1 million 500 625 750 875 1250
500,000 400 500 600 700 1000
100,000 350 438 525 613 875
50,000 320 400 480 560 800
20,000 288 359 431 503 719
5,000 250 313 375 438 625
less than5,000 238 297 356 416 594

Negotiating Tips

The client may refer to the use as an "internal" newsletter, even though it is being distributed to members, not employees. As stated above, we consider a newsletter to members of an organization to be an “external” newsletter, commanding higher fees. For instance, even though an HMO's newsletter just goes to it's members, those mem¬bers are essentially it's customers. The HMO produces the newslet¬ter as a service to it's members in and effort to keep it's customers happy.


In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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