Stock Photo Prices - Educational & Retail Posters

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

All rates are based on a single photo being used. In cases where several photos belonging to a single photographer are used in one display discounts should be offered on each photo after the first one. In cases where several photos are used from different photographer each photographer should ask for the top price as if only one photo was being used.

Educational Posters or Study Prints

These are large lithographic prints or posters that may be used in the classroom as part of a teaching program. Often they will be of images that are also used in a textbook. These figures assume one image per poster. If several images are used on one poster a lesser figure should be charged, but never less than $200.

Press Run 8x10 11x14 16x20 20x24 30x40
over 100,000 672 786 893 1007 1209
100,000 581 680 773 871 1045
50,000 526 616 700 790 947
25,000 483 565 642 724 862
10,000 425 497 565 637 764
5,000 381 446 507 572 686
2,500 363 425 483 545 653
under 2,500 340 400 454 512 614

Retail Posters

These items are sold, usually individually, at retail locations. It is worth trying to determine the list sale price for these items. Approximately 50% of the selling price will be retained by the retail operator and the rest will go to the publisher to cover the costs of printing and delivery to the retail operator. It is useful to understand what a small percentage of the publisher’s revenue you will be receiving for the use of your picture which in reality is the product.

Press Run 8x10 11x14 16x20 20x24 30x40
over 100,000 1039 1215 1381 1558 1869
100,000 923 1080 1228 1385 1662
50,000 837 979 1113 1255 1506
25,000 750 878 998 1125 1350
10,000 676 790 898 1013 1215
5,000 606 709 806 909 1091
under 5,000 577 675 767 866 1039

Note: These poster are sold for a profit.


In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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