Stock Photo Prices - Magazine Editorial

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

The chart below list base prices for editorial use in magazines depending on the size that the image is used on the page and the circulation. All these numbers are U.S. dollar figures and are reasonable starting points for negotiations. However, given the current state of the magazine industry readers may find that many magazines balk at paying these prices, particularly if the magazine is struggling.

Circulation 1/4 page 1/2 page 3/4 page full page Cover
Over 20 million 720 900 1080 1260 2880
20 million 624 780 936 1092 2496
10 million 552 690 828 966 2208
3 million 504 630 756 882 2016
1 million 432 540 648 756 1728
500,000 384 480 576 672 1536
250,000 336 420 504 588 1364
100,000 307 384 461 538 1229
50,000 276 345 414 483 1104
25,000 240 300 360 420 960
10,000 223 279 335 391 893
under 10,000 204 255 306 357 816


Double page = full page X 1.5 (add 50%)

Cover - depending on the importance of the image a cover images may be 3 to 5 times the full page price instead of 2 times as indicated in the chart above.
Spot Photo on Cover - If insert is under 1/4 page size use 1/4 page rate X1.5 (add 50%)

Negotiating tips:
It is now common practice to make all the information in printed publications also available online. Once an image is online there is little or no control over how it might be used by someone else. Also, there is usually no way to determine circulation so the only way you can estimate online usage is to base it on the print circulation. Usually there is little or no additional fee for such online usage. In some cases the image is only used online and in that case the price should be the same as if the image were being used in print.


In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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