Stock Photo Prices - Trade Show Exhibits & Powerpoint

Posted on 9/6/2008 by Jim Pickerell | Printable Version | Comments (0)

All rates are based on a single photo being used. In cases where several photos belonging to a single photographer are used in one display discounts should be offered on each photo after the first one. In cases where several photos are used from different photographer each photographer should ask for the top price as if only one photo was being used.

Trade Show Prints For Exhibit Booths

There are a variety of uses in trade shows for large prints. These are usually transported from show to show and used many times, however in some cases the exhibit may be used for a single show. Price variations depend on the size of the image and its relation to the total display as well as the number of usages. The base numbers for prints are for one show lasting up to one week. Be sure to specify in your invoice the length of time or the number of uses allowed.

16x20 24x36 36x48 48x60 72x96
6 mo. Unlimited 697 837 976 1185 1394
2-4 shows 573 687 802 974 1145
1 show 498 598 697 847 996

Trade Show Power Point Presentations

The considerations used to determine prices for powerpoint presentation revolve around the uniqueness of the photograph, the current costs to duplicate the photograph on an assignment, the stature of the company, the prestige of the trade show (worldwide, national or regional) and whether an additional use of the photograph is being made on an unrelated project for the same company. Generic images can usually be obtained from microstock sources for a couple dollars so the only images that are likely to be purchased for the prices outlined below are ones that are very unique and specific to the company making the presentation. In some cases the company will argue that they can get other images for less and if other satisfactory images are truly available the company should do that.

Number of 1 2-5 6-10 over 10
images showings showings showings showings
1-5 248 277 302 327
6-10 219 246 268 290
11-25 191 214 234 253
over 25 165 185 201 218

Negotiating Tip
Remember that any exhibitor at a trade show has a very captive, targeted audience. Trade Show attendees have chosen (and paid) to attend and view the products and services of the exhibitors. That may make trade show advertising more effective for the client, which, in turn, should make the right image more valuable to them.


In the event that you want to discuss the specifics of a particular use Jim Pickerell is available for telephone consultations at 301-251-0720. The fee for such consultations is $2.50 per minute. Most only take a few minutes.

Copyright © 2008 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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