Stock Photo Revenue Trends Survey

Posted on 8/25/2016 by Jim Pickerell | Printable Version | Comments (0)

Selling-Stock is conducting a worldwide, blind Stock Photo Revenue Trends survey and is asking all photographers who earn money through licensing rights to some of their images to respond. Individuals can respond to the short, 8 question survey by going to this link. A full report of the results will be available to each respondent.

With this survey I’m trying to determine how individual stock photographers and videographers have been doing over the last 6 years from an income growth perspective.

If you are a stock agent, or a service provider, but do not directly produce images or video yourself, please do not respond to this survey.

If you are a production company and license the work of multiple staff employees, please do not respond to this survey. (Given present market conditions, this survey is designed to learn what individuals can earn through producing images themselves.)

If all your work is graphic design or illustration and you do not produce any photographs, please do not respond to this survey. If you produce some photographs, and can separate that portion of your income from your total stock income, then please supply answers that relate to the photography part of your income.

Click here to begin the survey

http://www.surveygizmo.com/s3/3006211/Stock-Photo-Revenue-Trends


For easy reference, the following is a list of all the questions on the survey. However, in order to respond to the survey you must go to the survey link.

1 – Compare your gross 2010 revenue from the licensing of stock images or video with 2015 revenue. What was the percentage of revenue growth or decline in 2015? (Please only include revenue from stock photo or stock video licensing. Do not include other revenue.)?
    Percent Decrease
    0% to 5%
    5% to 10%
    10% to 15%
    15% to 20%
    20% to 30%
    30% to 40%
    40% to 50%
    >50%
    Percent Growth
    0% to 5%
    5% to 10%
    10% to 15%
    15% to 20%
    20% to 30%
    30% to 40%
    40% to 50%
    >50%
2 – Compare your gross 2013 revenue from the licensing of stock images or video with 2015 revenue. What was the percentage of revenue growth or decline in 2015? (Please only include revenue from stock photo or stock video licensing. Do not include other revenue.)?
    Percent Decrease
    0% to 5%
    5% to 10%
    10% to 15%
    15% to 20%
    20% to 30%
    30% to 40%
    40% to 50%
    >50%
    Percent Growth
    0% to 5%
    5% to 10%
    10% to 15%
    15% to 20%
    20% to 30%
    30% to 40%
    40% to 50%
    >50%
3 – Please check the box below that indicates the range in which your 2015 stock photo revenue fell. (The figure should be in U.S. dollars.)
    < $3,000
    $3,001 to $10,000
    $10,001 to $20,000
    $20,001 to $40,000
    $40,001 to $80,000
    >$80,000
4 – Approximate number of your unique images being represented by all distributors at the end of 2015. (If the same image is represented by multiple distributors please count only once.)
    < 500
    501 to 1000
    1001 to 3000
    3001 to 10,000
    > 10,000
    Sell direct, don’t use agents or distributors
5 – Are portions of your work licensed through:
    Microstock distributors
    Macrostock distributors
    Both
    Neither
6 – Do you license your work as:
    Rights Managed
    Royalty Free
    Both
7 – How long have you been producing and licensing stock images?
    < 2 year
    2 to 6 years
    7 to 10 year
    11 to 20 years
    21 to 30 year
    >30 years
8 – Are you still producing new work?
    Yes
    No

At a future date, I may want to ask the same people who respond to this survey additional questions. In order to determine who has responded without being able to correlate your name with specific answers I would ask that you send an email to wvz@fryyvat-fgbpx.pbz. If you are a subscriber to www.selling-stock.com please include the message “I responded.” If you are not a subscribers, but would like to receive a free copy of the full survey results, please include the message “I responded – Send survey results.”

Thank you.


Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  

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