Stocksy Pays Photographers Almost $200,000 A Month In Royalties

Posted on 6/5/2014 by Jim Pickerell | Printable Version | Comments (1)

Launched in March 2013, Stocksy continues to grow dramatically. The company is paying out almost $200,000 a month in royalties and is on tract to generate something in the neighborhood of $5 million in gross revenue in 2014.

The company’s basic licenses are in the Midstock price range between $10 and $100 depending on files size. I estimate the average base price per download at between $35 and $45. The photos are Royalty Free and “can be uses multiple times without paying further royalties to the artist.” Web use is unlimited.

However, users that want to print more than 250,000 copies of any image must purchase an extended license. An extended license is also required for products for resale such as the customer’s “design on t-shirts, greeting cards, posters, calendars, etc.” or for electronic use in “screensavers, templates, wallpapers designs” that the customer sells.

The additional fee, on top of the basis license price, for Unlimited Print use is $300; for a Product for Resale $500 and for an Electronic product for resale $700.

Co-founder and board chair Bruce Livingston recently told the Victoria News, “We hit profitability after eight months, started spending again and now we’re in profitability again. After a year, for any business, it’s kind of unheard of, especially for an online start-up.”

Stocky pays photographers a 50% royalty on the basic license fee, but they also pay 100% of the fee paid for any extended license. In addition at the end of each year, the company divides 90% of its profits equally among contributors and other shareholders.

Each year Stocksy accepts a maximum of 500 photographers to join the Stocksy co-operative. Stocksy is very selective in who they accept and moderate the number of members to ensure sustainable incomes. Due to the limited number of spots available they are looking for photographers who stand out in a crowd.

For more about how they operate see: and Also check out our story on the Stocky launch.

Copyright © 2014 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Alessandro Bissocoli Posted Jun 6, 2014

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff