Stocksy Photo Co-Op to be Profitable in First Year

Posted on 10/11/2013 by Jim Pickerell | Printable Version | Comments (0)

Stocksy, a stock photography co-op that launched on March 28, 2013, is on track to become profitable by November. A photo collective and online market co-owned by more than 400 photographers, Stocksy has accomplished this feat while giving members a 50 percent royalty on each transaction and 90 percent of profits.

A lean startup with just 10 staff, Stocksy is dedicated to paying owner photographers the highest possible fees for their work so they can enjoy a stable, sustainable career. Started by Bruce Livingstone, the founder of iStockphoto, Stocksy empowers photographers with co-ownership, profit-sharing and the highest royalties in the stock photo industry.

"The Stocky model has delivered way faster than we ever expected," said Livingstone. "Just six months after launching, some of our photographers are earning a good living from Stocksy alone. The sense of equality and respect that comes with co-ownership is a powerful motivator, and it's helping our company become profitable much faster than the average startup."

Since March, Stocksy has grown from an initial group of 10 photographers to over 400. The online library now offers more than 42,000 high quality photos. Company revenue has grown by over 35 percent each month, and 70 percent of customers are new customers.

Photographers who apply to join Stocksy are carefully reviewed by the Stocksy team and co-op members. The stringent selection process ensures that the photo collection maintains its high standard of quality and individuality.

"We aim to provide customers with authentic, realistic and truly special photos," said Livingstone. "Partnering with the world's most talented photographers is crucial to maintaining this high standard."

So far, the biggest customers have been corporations, including Publicis Omnicon Group, the world's largest advertising firm, and a number of Fortune 500 tech companies.

"Our revolutionary structure is the key to making photographers true stakeholders and fellow entrepreneurs in this endeavor. We want them to make a real living, enjoy their work and have a voice in the direction of the co-op. We've already seen clearly that this leads to much higher quality work than the alternatives."

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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