115 SUBJECTS THAT SELL
January 6, 1998
The principle demand for images that will be used in advertising revolves around
Business and Family Life situations. Concepts that illustrate Business and
Lifestyle principles are also in high demand.
Our agency, Stock Connection, focuses our marketing and promotion toward the
advertising community. Our sales by image type over the past three years are
the following percent of total dollar volume. (In general, these figures may
hold true for many agencies that sell primarily to the advertising market.
Agencies that concentrate on selling to the editorial market will have a much
Money & Banking 1.86%
People w/Computers 1.47%
Transportation, roads 7.91%
Cities, skylines 2.14%
Abstracts & backgrounds 5.09%
Recreation, sports 8.63%
Landscapes, other 3.19%
(bridges,architecture, etc.) .90%
If we add to the concepts category: water, sunsets, deserts, clouds, fireworks,
roads, money, as well as still lifes in other business categories, we find that
better than 35% of our sales are for concept illustrations without people.
Images that illustrate the following concepts are always in demand: caring,
change, communication, elated, elderly, endurance, fast start, fresh,
futuristic, good life, graceful, happiness, healthy, joy, love, new technology,
power, risk, romance, security, simplicity, speed, strength, success, teamwork,
time, wealth, working together.
If you would like a free list of 200 concepts that are often used in advertising
send a self addressed stamped envelope to: Jim Pickerell, 110 Frederick Avenue,
Suite A, Rockville, MD 20850.