Surprise: Images Are Cheaper In London Than India, But Not Beijing

Posted on 4/15/2013 by Jim Pickerell | Printable Version | Comments (1)

Last week we asked the question “Where is the best place to license images?” if the image is available in the Getty Images collection.

Kiratsinh Jadeja has priced the same image in India and Canada and found that the price in Canada was $7,850.00 CAD and in India, after converting the Indian pricing to Canadian Dollars, it was only $3,286.89 CAD.

Here is the image number and the usage requested:

    Image 200244661-001

    Use: Advertising – Print display and TV
    Format: Display, non-point of sale advertising
    This use covers: Included outdoor print and electronic paid space advertising including transit, wall space, bulletins and posters, vending machines and move theater screen advertising

    Circulation:   Up to 5
    Start Date:  31 March 2013
    Duration: Up to 3 years
    Territory: United Kingdom
    Industry: Travel/Tourism
We checked the price if the image were purchased in the U.S. and it was the same as Canada. Not surprising. Then we checked the price in London. There the image can be licensed for £1,750, or about $2,684 at today’s exchange rates. In Italy the price is €1,760 which converts to about $2,303 USD. In both the UK and Italy the image is cheaper than in India!

We also checked the price in Beijing. There you can license the image for 7500rmb which converts to about $1,210 USD.

If you want to use the image in more than one country it gets even more interesting.
Suppose you wanted to use the image in both the U.S. and the UK. The only change we made in the search was to add a second Territory. The U.S. price to use the image in both countries is $9,895, but if you license the image in the UK for exactly the same use the price is £2,205 or about $3,382 USD.

So the moral of the story is if you’re located in the United States and want to license rights to use an image in the United States, don’t use Getty’s price calculator – CALL LONDON! – (or maybe Beijing). A company with offices in both London and the U.S. would be crazy to license rights in the U.S. for any image they want to use.

Copyright © 2013 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


  • Charles Cecil Posted Apr 15, 2013
    I think the same people are in charge of fixing the prices on airline tickets too.

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