The Long Tail And Stock Photography
Posted on 5/28/2009 by Jim Pickerell | Printable Version |
The Long Tail describes a new way of looking at, and approaching, markets in the Web 2.0 environment. The term was first coined by Chris Anderson in a Wired magazine article in October 2004. It is illustrative of the business strategy of Internet companies like Amazon.com and Netflix which sell a large number of unique items, each in relatively small quantities, to a very large base of customers. This buying pattern creates what is called a "power law distribution curve" or long tail.
Copyright © 2009 Jim Pickerell
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