Topic Images in Korea has announced to its suppliers that will be launching its ‘Topic Collection’ on the PIXTA website in an effort to deliver better sales and service to their partner agencies and offer a broad range of quality contents to its customers. Topic was
acquired by the Japanese agency PIXTA in 2017.
Topic said that due to the traditional RM imagery market’s downward slide and rapid replacement by micro-stock imagery in the Korean market, Topic Images has been facing severe difficulties. To deal with that problem Topic has been operating two different websites:
www.topicimages.com and
https://kr.pixtastock.com.
For a couple of years, PIXTA experienced a rapid growth in new customers who were looking for quality and RF content at reasonable prices. Through both online & offline marketing, the Topic managers realized that KR PIXTA’s customers also wanted high-end RM and RF content.
Maintaining two different platforms is not effective nor customer friendly. Therefore, they have decided to introduce Topic content as the ‘Topic Collection’ as a premium RM/RF collection on the PIXTA website in order to stay in tune with the ever-changing market.
On the PIXTA website, the Topic Collection will be offered with a simpler and easier licensing at desirable prices that meet the market needs. Also, PIXTA’s higher web traffic will allow Topic’s partners to acquire new customers with more focused marketing and advertising resources on one platform than two separate ones.
After the launching,Topic will maintain its existing way of doing business as usual.
- Type of Licensing: RM and RF
- Premium Pricing
- Data Delivery - FTP
- Royalty Rate
- Payment Method
After launch around the end of June partners will be able to view sales history at ‘My Page’ in real time which will help increase the transparency around mutual business process.