Understanding Which Stock Images Will Sell

Posted on 8/26/2016 by Jim Pickerell | Printable Version | Comments (3)

Of the millions of stock images which ones are actually being purchased and used by customers? Photographers trying to earn a living need better information about exactly what images are selling so they don’t waste time shooting things no one is interested in buying.

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Copyright © 2016 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-251-0720, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


  • Sarah Fix Posted Aug 26, 2016
    Customized creative support for photographers/filmmakers has always been at the heart of Blend’s operation. We provide assigned senior editors (each with no less than 15 years industry experience), webinars, creative briefs, annual creative meetings, accessible reports on what is selling, and a group forum for the photographer and filmmakers to share knowledge and resources. For our business model and content strategy to be successful, it is very important to Blend that was work closely with our shooters to determine best opportunities for each artist individually and to provide a meaningful overview of how we are experiencing the market.

    Best Regards,
    Sarah Fix
    VP Creative
    Blend Images

  • Adam Haglund Posted Aug 27, 2016
    We've made a collection with our ten most sold images, and have done some analysis of the content. Free to download for anyone who is interested: http://stockphotocode.com/10-highly-profitable-stock-photos/

  • Uri Lavi Posted Aug 29, 2016
    Agreed. Photographers should be able to make much more informed choices not only about the type of images of that will sell but about which of their specific photos are more successful. And as the agencies can’t or won’t provide the information to help them make those choices, photographers must get insights about the usage of their imagery across the web elsewhere.

    Analytics (https://www.picscout.com/analytics-for-everyone/) can provide intelligence about a photographer’s images without counting downloads or calculating revenues. Analytics is based on sophisticated web crawling techniques and image analysis technology and provides exact information about where the images are used, on what types of pages, who is using them and which images are more popular/trending.

    Uri Lavi
    General Manager

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