Use Pricing: What The Industry Needs
Posted on 8/4/2011 by Jim Pickerell | Printable Version |
It’s time to institute a new pricing model. In the ‘80s the only pricing
model was Rights Managed (RM), but the term itself wasn’t even invented
until the ‘90s. Back then every price was based on usage and there was
no other option. In the early ‘90s Royalty Free (RF) was introduced. In
the early 2000s microstock came into existence. Now, it is time to
introduce a fourth model which I will call Use Pricing (UP). The
following would be some of the characteristics of Use Pricing.
Copyright © 2011 Jim Pickerell
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