VCG Acquires Definitive Stock

Posted on 8/12/1999 by Jim Pickerell | Printable Version | Comments (0)



August 12, 1999

Visual Communications Group (VCG) has announced the

acquisition of Seattle based Definitive Stock Inc. in an effort to seriously

enter the royalty-free market and to bolster their on-line technology expertise.

Definitive Stock's employees will join VCG in Seattle, which will become a base for

VCG's west coast US operations. David Roberts and Michael Carpenter, chairman/CEO and

president respectively, will join the VCG executive team to lead online business

development and implementation.

Roberts becomes Group Director of Online, and Carpenter joins as Group Director of

Business Development.

In contrast to others in the industry -- e.g. Getty Images -- both VCG and Definitive

Stock focus exclusively on the business-to-business professional graphics community.

This acquisition is expected to help VCG translate its reputation for premium images

and service onto the Internet. In addition to state-of-the-art web commerce and

distribution systems, Definitive Stock brings VCG strong royalty-free and

rights-protected image collections.

Andrew Nugee, CEO of VCG said, "We are delighted to join forces with Definitive Stock.

This deal gives an immediate value boost to the group through a best-in-class

e-commerce web platform, a fully-fledged online royalty-free product line, and a

complementary presence on the US west coast in Seattle. Most

importantly, we have been struck by the speed and proven success of the Definitive

Stock formula. The stock photography industry is changing very rapidly as it

consolidates, digitizes, and globalizes, and longer term VCG will benefit greatly by

having the Definitive Stock team on-board to help us take advantage of these exciting

developments, and consolidate our leadership position in the industry."

David Roberts, CEO of Definitive Stock, said, "This is a major step forward for both

companies. Our roots are in combining technology with photography to serve the

graphics professional

with obsessive customer service. VCG shares this passion for the

customer, and brings access to its immense global network of customers and millions of

premium images. The combination of our web platform, digital processes and online

marketing experience with VCG's sales teams, brands, superb imagery, international

distribution and client network will allow us to exploit the opportunities the

Internet offers our business, making us a worldwide contender to be the stock

photography provider-of-choice."

Copyright © 1999 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to:  


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