In early January
Videblocks will begin making clips from Discovery Channel’s,
Discovery Access library available through its Videoblocks
Marketplace.
Videoblocks launched Marketplace in April 2015, had
374,000 clips by August and now has 959,808 from 8,069 contributors. Another 30,000 are in the pipeline to be added next week. The company has also surpassed $1,000,000 in marketplace sales and payouts to contributors in just seven months after launch.
So far the Discovery team has submitted over 100,000 clips for Videoblocks to consider and its quality control team will probably end up putting about 30,000 into marketplace.
For more than 30 years when shooting for a Discovery program professional videographers have normally given Discovery Communications all rights, not only to the footage used, but all outtakes of the material shot for the production. This has provided Discovery with a huge library of high quality wildlife, nature, travel and action sports material.
Videoblock’s review team is currently curating the more than 100,000 videos provided by Discovery and selecting the ones that meet their quality standards. The first 30,000 clips will roll out in early 2016.
A major reason for Videoblock’s growth is the lower than normal usage fees and the much higher royalty share paid contributors. Videoblocks charges $49 for HD and $199 for 4K while Shutterstock and Adobe Stock charge $79 for HD. When it comes to royalty share instead of keeping more than half the fee as its competitors do Videoblocks pays out 100% of the amount collected to the contributor minus third party fees incurred such as credit card processing fee, use taxes, value added taxes and duties.
Videoblocks is able to provide this service to customers and contributors because it charges customers a $99 annual membership free for access to its site. The fee also provides members with unlimited access to 115,000 wholly owned video clips, background and after effects templates. The membership fee covers the cost of operating the service. To date more than 37 million clips have been downloaded from Videoblocks.
Videoblocks offers an online
Earnings Calculator that makes it easy for contributors to see how much more they will earn from licensing a given number of images through Videoblocks rather than Shutterstock.