Alamy plans to follow Getty Images’ lead in offering affordable prices for Web and mobile products. The U.K. company will be creating three small file sizes of 170x113 pixels, 280x187 pixels and 400x267 pixels, with royalty-free content offered at the respective prices of $5, $15 and $49—basically the same as the Getty product. Prices for rights-managed images have yet to be announced but are expected to be competitive with Getty.
Like Getty, Alamy intends to take microstock head-on with this product. Now the question for both companies will be how well they can reach out through marketing to all those Web and mobile users who have become very accustomed to using microstock and probably do not even know that Getty and Alamy exist.