What Do Buyers Want? ImageBrief Will Tell You

Posted on 5/8/2012 by Jim Pickerell | Printable Version | Comments (0)

An Australian company called ImageBrief, has developed a way for buyers to submit briefs directly to photographers for the images they need. This cuts out the stock agency middle men, and eliminates the need for buyers to wade through massive online databases of images.
To participate photographers sign up and indicates up to three areas of specialty. Whenever a buyer, anywhere in the world, requests an image that falls into the photographer’s general category of work the photographer receives an email. Included in the email is a description of what the buyer needs, the budget and the timeframe. The minimum budget accepted is $200 and the minimum time frame is 24 hours from the time the email is sent.
If the photographer has images on the subject, he uploads them for consideration. If the buyer eventually decides to use one of the photographer’s images the photographer receives 70% of the fee quoted on the original request.

Chances are the subjects requested will be specific, hard to find images. If a lot of people shoot the same general subject the photographer may spend a lot of time uploading before someone actually uses one of his images. Chances are that photographers who photograph unique, hard to find subjects will achieve greater success that those who photography common subjects in a unique way. ImageBrief is looking for stock and not asking anyone to shoot images. However, if the request is very specific, the photographer is reasonably sure no one else has access to the subject matter and the price and deadline are right the image may be worth shooting in some cases.

On the other hand, many photographers who shoot more common subjects have discovered that their great images often get buried in today’s massive databases. If buyers will brief such requests the site may offer a way for photographers to get their images seen.

ImageBrief has recently expanded its operations to London and Capetown, South Africa and will officially launch into the US later this month at the New York Photo Festival.

The company’s pitch to buyers is that ImageBrief makes finding the right shot far easier than searching through massive online databases and gives the buyer greater budget control. “Gone are the days of struggling to refine search criteria to find the right shot,” they claim.
"Our agency and publishing customers love the ease of licensing images via ImageBrief," said CEO Simon Moss. "Less than a month after expanding into London, we're finding creatives in one of the world's most heralded creative cities are embracing the model over the traditional stock libraries, and have started briefing in their image needs via ImageBrief".

"They're finding fresh, unique shots which haven't been seen before, and because they can define their budget and usage terms up-front, they are in complete control of the process."

Photographers are accepted by ImageBrief based on the strength of their portfolio, ensuring a high standard of imagery is available. With a global network of more than 2600 photographers now accepted and many more requests flooding in, the content available to buyers is exceptional. Publishers including ACP Magazines, Australia's leading magazine publishing house, are also contributing their range of high quality images to meet briefs, meaning ImageBrief customers have access to a wider-range of high-quality relevant shots.

ImageBrief has contributing photographers from 102 countries. Customer briefs are coming in from across the globe as creatives discover there is an easier way to get the shot they need on brief, on budget and on time.

Copyright © 2012 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to Selling Stock at 10319 Westlake Drive, Suite 162, Bethesda, MD 20817, phone 301-461-7627, e-mail: wvz@fpcubgbf.pbz

Jim Pickerell is founder of www.selling-stock.com, an online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/Curriculum-Vitae.aspx.  


Be the first to comment below.

Post Comment

Please log in or create an account to post comments.

Stay Connected

Sign up to receive email notification when new stories are posted.

Follow Us

Free Stuff

Stock Photo Pricing: The Future
In the last two years I have written a lot about stock photo pricing and its downward slide. If you have time over the holidays you may want to review some of these stories as you plan your strategy ...
Read More
Future Of Stock Photography
If you’re a photographer that counts on the licensing of stock images to provide a portion of your annual income the following are a few stories you should read. In the past decade stock photography ...
Read More
Blockchain Stories
The opening session at this year’s CEPIC Congress in Berlin on May 30, 2018 is entitled “Can Blockchain be applied to the Photo Industry?” For those who would like to know more about the existing blo...
Read More
2017 Stories Worth Reviewing
The following are links to some 2017 and early 2018 stories that might be worth reviewing as we move into the new year.
Read More
Stories Related To Stock Photo Pricing
The following are links to stories that deal with stock photo pricing trends. Probably the biggest problem the industry has faced in recent years has been the steady decline in prices for the use of ...
Read More
Stock Photo Prices: The Future
This story is FREE. Feel free to pass it along to anyone interested in licensing their work as stock photography. On October 23rd at the DMLA 2017 Conference in New York there will be a panel discuss...
Read More
Important Stock Photo Industry Issues
Here are links to recent stories that deal with three major issues for the stock photo industry – Revenue Growth Potential, Setting Bottom Line On Pricing and Future Production Sources.
Read More
Recent Stories – Summer 2016
If you’ve been shooting all summer and haven’t had time to keep up with your reading here are links to a few stories you might want to check out as we move into the fall. To begin, be sure to complet...
Read More
Corbis Acquisition by VCG/Getty Images
This story provides links to several stories that relate to the Visual China Group (VCG) acquisition of Corbis and the role Getty Images has been assigned in the transfer of Corbis assets to the Gett...
Read More
Finding The Right Image
Many think search will be solved with better Metadata. While metadata is important, there are limits to how far it can take the customer toward finding the right piece of content. This story provides...
Read More

More from Free Stuff