What Getty Customers Need
Posted on 4/12/2016 by Jim Pickerell | Printable Version |
In recent seminars and webinars Getty provided contributors with information about buyer activity and tried to help them understand what customers need. One of the most important bits of information was that Getty is currently licensing rights to 10 RF images for every 1 RM. For years the average licensing fee for an RM image has been about 2.5 times that of an RF image. While the royalty share of an RM sale tends to be higher than an RF sale (about 35% to 20%) at a 10 to 1 ratio creators are likely to earn significantly more licensing their images as RF than as RM.
Copyright © 2016 Jim Pickerell
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