What Is Midstock?
Posted on 10/4/2013 by Jim Pickerell | Printable Version |
Getty Images is finally declaring iStock a “Midstock” brand given how high they have pushed the prices of iStock’s exclusive imagery. I estimate that about 35% of the images on iStock are exclusive. Getty has told debt investors that 70% of iStock revenue is generated from exclusive images and that the gross revenue for the last 4 quarters was about $300 million. In Q2 2013 iStock revenue was down 9% compared to the revenue in Q2 2012.
Copyright © 2013 Jim Pickerell
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