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Novus Select has announced the addition of David Burnett, Holly Wilmeth, John Hafner and Joseph Puhy to its existing roster of talented artists centered around advertising. All have shot advertising and branding projects for top brands including GM, FedEx, Canon, Cabela’s and more.
In her presentations “The Fixer” at Photo Shelter’s Luminance event in September, retoucher and illustrator Amy Dresser beautifully demonstrated that there is no reality in photography any more. You'll be amazed at what she can do with Photoshop and Illustrator.
This article provides trend information on the global and U.S. revenue generated through advertising by newspapers, magazines and online delivery services. Advertising revenue has always been key in supporting the creation and distribution of information content.
Historically U.S. publishers have relied on 85 percent of their revenue coming from advertising.
announced today the formation of Tectonic Media Group
(TMG), a New York-based talent management and media consulting firm. TMG represents the top talent in action and adventure sports photography and filmmaking. The firm will look after each artist in all aspects of their career, from print advertising and editorial work, to directing commercials, branded content, and feature length documentaries, as well as content licensing, book publishing, speaking engagements, and brand endorsements.
According to Advertising Age measured ad spending for the top 100 biggest advertisers dropped 0.2% for the first half of 2012 compared to 2011. While there was a small increase in spending for TV it did not make up for the losses experienced by newspapers and magazines. Check out some of the other marketing trends.
According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.
According to eMarketer
world advertising spend is expected to be about $500 billion this year. The online portion of this spend will make up about $80.2 billion, or 16.1% of the total. By 2015 online advertising spend is expected to reach $132.1 billion and be 22% of total advertising spend.
During the New Media Conference at the CEPIC Congress in Istanbul a panel of picture buyers offered their views on what they are looking for from stock photo collections. Lewis Blackwell moderated the discussion. Picture buyers on the panel included Peter Raffelt of Gruner +Jahr; Matt Burgess of Creature; Martin Casson of Dentsu in the UK; Alexander Karts of Die Bildbeschaffer and Paul Millen from an advertising agency in Istanbul. Two issues of particular interest to image creators and sellers revolved around the use of microstock by these large commercial customers and the lack of outstanding unique images in stock collections.
Stipple, a San Francisco-based technology company, has released a suite
of products that will turn editorial images into e-commerce storefronts
for consumers. The principle behind this new development is that
consumers often want to purchase something that is pictured in an
editorial image. It might be a T-shirt, a dress or the jeans a celebrity
is wearing; or a purse; or shoes; an electronic gadget; or golf clubs –
you get the idea. How does the consumer find the brand name of product
pictured and where to buy it
Prior to 1976 a commissioning client owned the copyright to images
created by photographers. At that time the vast majority of images that appeared in
publications and advertising were created on assignment. The 1976 copyright law changed all that and gave photographers control of their work and the ability to license narrow and specific rights. Now, the business world is pushing photographers back into a model that
looks very much like pre-1976. The promise of a continual income stream
from our creations often seems distant and unobtainable.
Global ad spending in 2011 is expected to be up 5.4% to $411.7 billion
according to MagnaGlobal, but the trend for the print segment of the
business in the Western world is not so rosy. Most growth will be in Asian markets and media that does not have a big overlap with stock photography.
Advertising growth is continuing to surprise analysts. ZenithOptimedia
has upgraded its forecast for global ad growth in 2010 from 3.5% to
4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this
positive news comes somewhat qualified.
If you have decided on a career as a freelance photographer, your
vocation will be marketing and your avocation, or sideline, will be
Traditionally, the primary uses of still pictures were in printed
products such as magazines, newspapers, books, brochures, direct mail
promotions, catalogs and—to a much smaller degree—posters and product
packages. An estimated two thirds to three quarters of all revenue
generated from stock pictures (in the range $1 billion worldwide) comes
from print image uses, but this demand has steadily declined for a number of years.
A large percentage of the still-photo segment of the stock photography
business is related to advertising—either licensing images for use in
print ads, or licensing them for use in editorial products that are
supported to a great extent by ads. The health of the stock photography
business is directly related to the health of the print business. To
understand what is likely to happen in the still photography business,
it is important to have some understanding of advertising trends.
One of the leading producers of short form business profiles (videos of 45 to 75 seconds) is TurnHere.com
. The company has a network of over 8,000 freelance videographers
working in over 70 countries. It has produced more than 27,000 short
videos (7,000 within the last 6 months) for local business around the
What is top-quality photography for a major advertising campaign worth?
Evidently, art buyers at Campbell-Ewald, one of the largest advertising
agencies in the U.S., think $2,500 for “all advertising” and “all
print” rights is fair and reasonable, as evidenced by a recent
negotiation for the use of one of Hans Halberstadt’s photos.
Twenty questions to test your knowledge of the photo licensing industry and its future potential.
If you're a photographer shooting fashion, products or doing other commercial work for brochures or print ads you will often need access to good locations. Getting "access" to good locations generally requires considerable effort and often fee payments. This story provides some hints on how to solve the access problem.
A huge percentage of all professional imagery licensed is used in one way or another to promote a product or service. But advertisers have recognized that the old ways of promoting are no longer working. They are aggressively searching for new and better ways to reach consumers. Advertisers' decisions dramatically impact future demand for photography, as well as where and how it will be used.
The photo discussed in this article is an almost perfect stock photo. It's not cutting edge; it's not trendy. It's not hip or cool. wshat it is is a photo that will license again and aagain for years....extending its revenue stream long after its production costs have been recouped. This is a photo with a very long tail.
We have done a bad job. A terrible job. If picking a photograph is all about its price and not its quality than we, the photo industry, have made a terrible job at selling our work.
Every time an editor, whether from an ad agency or a magazine decides to use an image because it is cheaper than the others, that means we have all failed to advocate for the real value of photography. We have failed, all of us, Photographers, agents, photo agencies to make the new generation of image buyers see the real value in our images. Thus the current situation.
With all the free information available on the Internet why would or should anyone want to pay for information?
Many consumers believe that writers should give away their work in
order to build a following of customers who will then pay them for some
other product or service they provide. Most would acknowledge that some
effort and expense is required on the part of the creator to produce
good, useful information, but often that is not deemed to be of any
economic value. Photographers tend to supply information on their blogs
as a way of getting customers to hire them for assignment work, for
paid speaking engagements or as a way of selling a book. The other way
to earn revenue is to generate enough traffic to your site that
advertisers will pay to surround your information with ads in hopes
that some or your popularity will rub off on them. Is giving away information the only way?
ZenithOptimedia (Publicis) says that global ad spend for 2009 will be 10.2% lower than 2008, but that in 2010 it is expected to be up 0.9% compared to 2009. Group M (WPP) thinks 2009 spending will only be down about 6.6% from 2008 levels and expects 2010 to be 0.8% above 2009. There is no expectation that ad spending will get back to 2008 levels anytime soon.