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Advertising

Advertising Uses 2.0

By Jim Pickerell | 969 Words | Posted 10/24/2014 | Comments
In the olden days (20th Century) when someone wanted to promote a product of service they placed an ad (that usually included a photo) in a magazine, newspaper or on TV. Many photographers were paid substantial fees for the use of their photos in these ads. Now the future of advertising may be in social media and embedding images. See here for how this could dramatically change the market.

Instagram Look: Is It A New Advertising Trend?

By Jim Pickerell | 228 Words | Posted 6/27/2014 | Comments
In May AdAge reported that the New York based social media agency Laundry Service has discovered that Instagram photos perform better than more professionally shot photos. The agency found that while regular photos achieved 2.35% click-through rate, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in conversion rate.

Advertising Trends – Info From PACA Webinar

By Jim Pickerell | 388 Words | Posted 6/13/2014 | Comments
PACA has just released a summary of it Sales Webinar that was conducted in May. The panel consisted of Leslie Hughes from Visual Steam, Candice Murray for Condé Nast and Sonia Wasco from Grant Heilman Photography. You can see the notes and view the power point presentation from the webinar here.

Record May Sales For Image Brief

By Jim Pickerell | 137 Words | Posted 6/4/2014 | Comments
May was another record month for Image Brief with 128 photographers receiving awards for an average image sale price of $1,238. (That’s $158,464 in total sales.) Three photographers -- Matthew Doggett, Rainer Waelder and Slobodan Blagojevic -- each had sales for $10,000 each.

Magazine Print Ad Pages Down 4% In 2013

By Jim Pickerell | 707 Words | Posted 5/7/2014 | Comments
In 2013 there were 145,713 ad pages in the magazines measured by the trade organization Publishers Information Bureau.  It is worth noting that in 2000 this organization reported 286,932 ad pages – almost double the 2013 numbers -- for the magazines it tracks.

Using Images To Mine Data

By Jim Pickerell | 1219 Words | Posted 5/1/2014 | Comments
It’s No Longer About The Image. It’s About The Data That Can Be Mined Using Images. The value of images is declining. The value of data that can be mined by tracking image use is increasing.

Cannes Lions Ridicules Stock Photography

By Jim Pickerell | 509 Words | Posted 4/30/2014 | Comments
A lot of people like to ridicule stock photography and hold it in contempt like “Truly Awful Stock Photography” or “Unsalable Stock Photos” or “20 Worst WTF Stock Photos,” but we’re not sure what the organizers of The 61st Cannes Lions International Festival of Creativity are trying to do.

Advertising Trends

By Jim Pickerell | 859 Words | Posted 1/2/2014 | Comments
Total global ad spend in 2013 was between $489.6 billion (Magna Global) and $503 billion (ZenithOptimedia). This is up between 3.2% and 3.5% compared to 2012. According to eMarketer the U.S. portion for 2013 is about $171.33 billion or 34% of the world media market.

What Buyers Want From Photographers

By Jim Pickerell | 395 Words | Posted 10/18/2013 | Comments
PhotoShelter has just released the results of a new survey designed to determine “What Buyers Want From Photographers.” The 48 page report is available for Free here.

Study Reveals Decline In Creativity

By Jim Pickerell | 596 Words | Posted 9/25/2013 | Comments
Professional creatives are struggling to produce creative and effective campaigns in an increasingly stressful work environment, according to a new survey released by iStock by Getty Images during Advertising Week 2013 in New York City. One in two (48 percent) of creatives believe levels of creativity in their industry have stagnated or declined in the last decade and nearly one quarter (23 percent) of creatives spend less than two hours of their day doing ‘creative’ work, according to the study’s findings.   

Advertising Revenue Declines Expected For Print Media

By Jim Pickerell | 336 Words | Posted 9/25/2013 | Comments
The MAGNA GLOBAL Advertising Forecast released early this year reported that the Global advertising spend in 2012 was $495 billion up 3.8% from $479.9 in 2011. But, in 2013 newspaper and magazine ad revenues are expected to fall. The U.S. was the largest market with $153 billion in revenues in 2012. Japan, China, Germany and the UK complete the top five.

Woman Sues Getty: Falsely Labeled As HIV-Positive

By Jim Pickerell | 355 Words | Posted 9/20/2013 | Comments
According to the New York Post Avril Nolan, 25, has sued Getty Images for $450,000 after discovering her unreleased picture splashed across a quarter-page color ad in the free newspaper am New York on April 3, 2012. Next to her face were the words "I am positive (+)" and "I have rights." Nolan is perfectly healthy, never had HIV and never signed a model release to allow her image to be used in any kind of advertising.

Shutterstock/Facebook Agreement: Additional Clarification

By Jim Pickerell | 664 Words | Posted 9/2/2013 | Comments
After the announcement of the Shutterstock/Facebook agreement that makes images available FREE of charge to businesses that advertise on Facebook, I contacted Shutterstock for additional clarification.

Good News: $415,000 Photo Sale

By Jim Pickerell | 191 Words | Posted 8/29/2013 | Comments
In this time of ever declining stock photo prices it is great when we can report a significant license fee for stock images. Last week one of the remaining, small, independent photo agencies negotiated a campaign of global scope entailing unlimited print, web and marketing uses of 7 images for a period of 10 years for a total fee of $415,000.

Video Ad Spending: Moving From TV To Online

By Jim Pickerell | 348 Words | Posted 8/28/2013 | Comments
At the recent Interactive Advertising Bureau’s 2013 Digital Content NewFronts conference in New York 75% of the senior executives attending said they plan to shift more of their advertising budget from television to digital video ads over the next year.

Leading Advertising Photographers Join Novus Select

By Jim Pickerell | 166 Words | Posted 3/7/2013 | Comments
Novus Select has announced the addition of David Burnett, Holly Wilmeth, John Hafner and Joseph Puhy to its existing roster of talented artists centered around advertising. All have shot advertising and branding projects for top brands including GM, FedEx, Canon, Cabela’s and more.

Is Anything Real?

By Jim Pickerell | 330 Words | Posted 11/7/2012 | Comments
In her presentations “The Fixer” at Photo Shelter’s Luminance event in September, retoucher and illustrator Amy Dresser beautifully demonstrated that there is no reality in photography any more. You'll be amazed at what she can do with Photoshop and Illustrator.

Global Ad Spending

By Jim Pickerell | 517 Words | Posted 10/30/2012 | Comments
This article provides trend information on the global and U.S. revenue generated through advertising by newspapers, magazines and online delivery services. Advertising revenue has always been key in supporting the creation and distribution of information content. Historically U.S. publishers have relied on 85 percent of their revenue coming from advertising.

Novus Select Launches Tectonic Media Group

By Jim Pickerell | 308 Words | Posted 10/24/2012 | Comments
Novus Select announced today the formation of Tectonic Media Group (TMG), a New York-based talent management and media consulting firm. TMG represents the top talent in action and adventure sports photography and filmmaking. The firm will look after each artist in all aspects of their career, from print advertising and editorial work, to directing commercials, branded content, and feature length documentaries, as well as content licensing, book publishing, speaking engagements, and brand endorsements.

Marketing Budgets Changing

By Jim Pickerell | 468 Words | Posted 8/22/2012 | Comments
According to Advertising Age measured ad spending for the top 100 biggest advertisers dropped 0.2% for the first half of 2012 compared to 2011. While there was a small increase in spending for TV it did not make up for the losses experienced by newspapers and magazines. Check out some of the other marketing trends.

Where Is Ad Money Being Spent?

By Jim Pickerell | 571 Words | Posted 5/30/2012 | Comments
According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.

Worldwide Advertising Spend Trends

By Jim Pickerell | 365 Words | Posted 9/1/2011 | Comments
According to eMarketer world advertising spend is expected to be about $500 billion this year. The online portion of this spend will make up about $80.2 billion, or 16.1% of the total. By 2015 online advertising spend is expected to reach $132.1 billion and be 22% of total advertising spend.

Understanding Customer Picture Needs

By Jim Pickerell | 887 Words | Posted 5/27/2011 | Comments
During the New Media Conference at the CEPIC Congress in Istanbul a panel of picture buyers offered their views on what they are looking for from stock photo collections. Lewis Blackwell moderated the discussion. Picture buyers on the panel included Peter Raffelt of Gruner +Jahr; Matt Burgess of Creature; Martin Casson of Dentsu in the UK; Alexander Karts of Die Bildbeschaffer and Paul Millen from an advertising agency in Istanbul. Two issues of particular interest to image creators and sellers revolved around the use of microstock by these large commercial customers and the lack of outstanding unique images in stock collections.

Stipple Launches Revenue Sharing System For Photo Agencies

By Jim Pickerell | 1418 Words | Posted 5/3/2011 | Comments
Stipple, a San Francisco-based technology company, has released a suite of products that will turn editorial images into e-commerce storefronts for consumers. The principle behind this new development is that consumers often want to purchase something that is pictured in an editorial image. It might be a T-shirt, a dress or the jeans a celebrity is wearing; or a purse; or shoes; an electronic gadget; or golf clubs – you get the idea. How does the consumer find the brand name of product pictured and where to buy it

Licensing In The Digital Age

By Jim Pickerell | 526 Words | Posted 4/6/2011 | Comments
Prior to 1976 a commissioning client owned the copyright to images created by photographers. At that time the vast majority of images that appeared in publications and advertising were created on assignment. The 1976 copyright law changed all that and gave photographers control of their work and the ability to license narrow and specific rights. Now, the business world is pushing photographers back into a model that looks very much like pre-1976. The promise of a continual income stream from our creations often seems distant and unobtainable.