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Advertising Trends

By Jim Pickerell | 859 Words | Posted 1/2/2014 | Comments
Total global ad spend in 2013 was between $489.6 billion (Magna Global) and $503 billion (ZenithOptimedia). This is up between 3.2% and 3.5% compared to 2012. According to eMarketer the U.S. portion for 2013 is about $171.33 billion or 34% of the world media market.

What Buyers Want From Photographers

By Jim Pickerell | 395 Words | Posted 10/18/2013 | Comments
PhotoShelter has just released the results of a new survey designed to determine “What Buyers Want From Photographers.” The 48 page report is available for Free here.

Study Reveals Decline In Creativity

By Jim Pickerell | 596 Words | Posted 9/25/2013 | Comments
Professional creatives are struggling to produce creative and effective campaigns in an increasingly stressful work environment, according to a new survey released by iStock by Getty Images during Advertising Week 2013 in New York City. One in two (48 percent) of creatives believe levels of creativity in their industry have stagnated or declined in the last decade and nearly one quarter (23 percent) of creatives spend less than two hours of their day doing ‘creative’ work, according to the study’s findings.   

Advertising Revenue Declines Expected For Print Media

By Jim Pickerell | 336 Words | Posted 9/25/2013 | Comments
The MAGNA GLOBAL Advertising Forecast released early this year reported that the Global advertising spend in 2012 was $495 billion up 3.8% from $479.9 in 2011. But, in 2013 newspaper and magazine ad revenues are expected to fall. The U.S. was the largest market with $153 billion in revenues in 2012. Japan, China, Germany and the UK complete the top five.

Woman Sues Getty: Falsely Labeled As HIV-Positive

By Jim Pickerell | 355 Words | Posted 9/20/2013 | Comments
According to the New York Post Avril Nolan, 25, has sued Getty Images for $450,000 after discovering her unreleased picture splashed across a quarter-page color ad in the free newspaper am New York on April 3, 2012. Next to her face were the words "I am positive (+)" and "I have rights." Nolan is perfectly healthy, never had HIV and never signed a model release to allow her image to be used in any kind of advertising.

Shutterstock/Facebook Agreement: Additional Clarification

By Jim Pickerell | 664 Words | Posted 9/2/2013 | Comments
After the announcement of the Shutterstock/Facebook agreement that makes images available FREE of charge to businesses that advertise on Facebook, I contacted Shutterstock for additional clarification.

Good News: $415,000 Photo Sale

By Jim Pickerell | 191 Words | Posted 8/29/2013 | Comments
In this time of ever declining stock photo prices it is great when we can report a significant license fee for stock images. Last week one of the remaining, small, independent photo agencies negotiated a campaign of global scope entailing unlimited print, web and marketing uses of 7 images for a period of 10 years for a total fee of $415,000.

Video Ad Spending: Moving From TV To Online

By Jim Pickerell | 348 Words | Posted 8/28/2013 | Comments
At the recent Interactive Advertising Bureau’s 2013 Digital Content NewFronts conference in New York 75% of the senior executives attending said they plan to shift more of their advertising budget from television to digital video ads over the next year.

Leading Advertising Photographers Join Novus Select

By Jim Pickerell | 166 Words | Posted 3/7/2013 | Comments
Novus Select has announced the addition of David Burnett, Holly Wilmeth, John Hafner and Joseph Puhy to its existing roster of talented artists centered around advertising. All have shot advertising and branding projects for top brands including GM, FedEx, Canon, Cabela’s and more.

Is Anything Real?

By Jim Pickerell | 330 Words | Posted 11/7/2012 | Comments
In her presentations “The Fixer” at Photo Shelter’s Luminance event in September, retoucher and illustrator Amy Dresser beautifully demonstrated that there is no reality in photography any more. You'll be amazed at what she can do with Photoshop and Illustrator.

Global Ad Spending

By Jim Pickerell | 517 Words | Posted 10/30/2012 | Comments
This article provides trend information on the global and U.S. revenue generated through advertising by newspapers, magazines and online delivery services. Advertising revenue has always been key in supporting the creation and distribution of information content. Historically U.S. publishers have relied on 85 percent of their revenue coming from advertising.

Novus Select Launches Tectonic Media Group

By Jim Pickerell | 308 Words | Posted 10/24/2012 | Comments
Novus Select announced today the formation of Tectonic Media Group (TMG), a New York-based talent management and media consulting firm. TMG represents the top talent in action and adventure sports photography and filmmaking. The firm will look after each artist in all aspects of their career, from print advertising and editorial work, to directing commercials, branded content, and feature length documentaries, as well as content licensing, book publishing, speaking engagements, and brand endorsements.

Marketing Budgets Changing

By Jim Pickerell | 468 Words | Posted 8/22/2012 | Comments
According to Advertising Age measured ad spending for the top 100 biggest advertisers dropped 0.2% for the first half of 2012 compared to 2011. While there was a small increase in spending for TV it did not make up for the losses experienced by newspapers and magazines. Check out some of the other marketing trends.

Where Is Ad Money Being Spent?

By Jim Pickerell | 571 Words | Posted 5/30/2012 | Comments
According to Kantar Media $144 billion was spent on advertising in the U.S. in 2011. Television received the largest portion of this (47%) divided between Broadcast ($38.5 billion) and local and national Cable TV at $30 billion. Digital advertising is growing at a rapid pace. Newspaper and Magazine revenues are declining.

Worldwide Advertising Spend Trends

By Jim Pickerell | 365 Words | Posted 9/1/2011 | Comments
According to eMarketer world advertising spend is expected to be about $500 billion this year. The online portion of this spend will make up about $80.2 billion, or 16.1% of the total. By 2015 online advertising spend is expected to reach $132.1 billion and be 22% of total advertising spend.

Understanding Customer Picture Needs

By Jim Pickerell | 887 Words | Posted 5/27/2011 | Comments
During the New Media Conference at the CEPIC Congress in Istanbul a panel of picture buyers offered their views on what they are looking for from stock photo collections. Lewis Blackwell moderated the discussion. Picture buyers on the panel included Peter Raffelt of Gruner +Jahr; Matt Burgess of Creature; Martin Casson of Dentsu in the UK; Alexander Karts of Die Bildbeschaffer and Paul Millen from an advertising agency in Istanbul. Two issues of particular interest to image creators and sellers revolved around the use of microstock by these large commercial customers and the lack of outstanding unique images in stock collections.

Stipple Launches Revenue Sharing System For Photo Agencies

By Jim Pickerell | 1418 Words | Posted 5/3/2011 | Comments
Stipple, a San Francisco-based technology company, has released a suite of products that will turn editorial images into e-commerce storefronts for consumers. The principle behind this new development is that consumers often want to purchase something that is pictured in an editorial image. It might be a T-shirt, a dress or the jeans a celebrity is wearing; or a purse; or shoes; an electronic gadget; or golf clubs – you get the idea. How does the consumer find the brand name of product pictured and where to buy it

Licensing In The Digital Age

By Jim Pickerell | 526 Words | Posted 4/6/2011 | Comments
Prior to 1976 a commissioning client owned the copyright to images created by photographers. At that time the vast majority of images that appeared in publications and advertising were created on assignment. The 1976 copyright law changed all that and gave photographers control of their work and the ability to license narrow and specific rights. Now, the business world is pushing photographers back into a model that looks very much like pre-1976. The promise of a continual income stream from our creations often seems distant and unobtainable.

Ad Spending for 2011 and Beyond

By Jim Pickerell | 475 Words | Posted 12/8/2010 | Comments
Global ad spending in 2011 is expected to be up 5.4% to $411.7 billion according to MagnaGlobal, but the trend for the print segment of the business in the Western world is not so rosy. Most growth will be in Asian markets and media that does not have a big overlap with stock photography.

Ad Growth Suprises Analysts, Still Behind Pre-Recession Numbers

By Jim Pickerell | 409 Words | Posted 10/20/2010 | Comments
Advertising growth is continuing to surprise analysts. ZenithOptimedia has upgraded its forecast for global ad growth in 2010 from 3.5% to 4.8%. The forecast for 2011 is a continued growth of 4.6%. However, this positive news comes somewhat qualified.

Going Pro: Marketing

By Jim Pickerell | 2620 Words | Posted 9/7/2010 | Comments
If you have decided on a career as a freelance photographer, your vocation will be marketing and your avocation, or sideline, will be photography.

Going Pro: State of the Print Market

By Jim Pickerell | 1661 Words | Posted 7/23/2010 | Comments
Traditionally, the primary uses of still pictures were in printed products such as magazines, newspapers, books, brochures, direct mail promotions, catalogs and—to a much smaller degree—posters and product packages. An estimated two thirds to three quarters of all revenue generated from stock pictures (in the range $1 billion worldwide) comes from print image uses, but this demand has steadily declined for a number of years.

Print Advertising and the Future of Stock Photography

By Jim Pickerell | 1135 Words | Posted 5/20/2010 | Comments
A large percentage of the still-photo segment of the stock photography business is related to advertising—either licensing images for use in print ads, or licensing them for use in editorial products that are supported to a great extent by ads. The health of the stock photography business is directly related to the health of the print business. To understand what is likely to happen in the still photography business, it is important to have some understanding of advertising trends.

TurnHere.com: Opportunity for Videographers?

By Jim Pickerell | 1192 Words | Posted 5/14/2010 | Comments
One of the leading producers of short form business profiles (videos of 45 to 75 seconds) is TurnHere.com. The company has a network of over 8,000 freelance videographers working in over 70 countries. It has produced more than 27,000 short videos (7,000 within the last 6 months) for local business around the world.

What’s an Advertising Image Worth?

By Jim Pickerell | 736 Words | Posted 5/13/2010 | Comments
What is top-quality photography for a major advertising campaign worth? Evidently, art buyers at Campbell-Ewald, one of the largest advertising agencies in the U.S., think $2,500 for “all advertising” and “all print” rights is fair and reasonable, as evidenced by a recent negotiation for the use of one of Hans Halberstadt’s photos.