Some Getty Images RF contributors have begun to share sales data with iStock Signature contributors and are coming to the conclusion that they can earn more money from images in the iStock Signature collection than from images on Gettyimages.com.
Twenty-five to 30 years ago there was a large demand for stock images relative to supply. Prices to use a stock image -- while reasonable when compared to what it cost to hire a photographer for an assignment -- were much higher than they are today. It was possible for a professional photographer to produce a lot of images that no one wanted to buy, and still earn a decent living from the few that did sell.
Jon Oringer, Founder/CEO of Shutterstock Images has sent the following letter to staff and contributors outlining Shutterstock’s position on the recent immigration decision.
Getty is adding Programmatic Advertising content to its site. In June 2016 CEO Dawn Avery pointed out
, that “Over 97 per cent of visitors come to our websites to look at – not purchase – amazing imagery.” Getty is trying to find a way to earn some money from this 97% of users.
has released its annual Creative Trends report
, which is developed from analyzing the information from millions of searches and downloads.
Recently, I was asked my opinion of what Shutterstock
could do to grow revenue? The questioner had come to the conclusion that there will be very little growth in coming years in the number of stock photo customer or the quantity of still images or illustration that each will use. He also feels that iStock
and even Getty Images
have priced their products very competitively with Shutterstock making it difficult for Shutterstock to simply raise prices.
It is that time when everyone talks about “trends” for the coming year. Getty offered an hour-long seminar on January 19, 2017 that can be reviewed in this youtube video
has launched a new, easy-to-use global photographer directory
with over 50,000 photographers from 11,000 searchable locations across 191 countries. Customers may search for a photographer in a specific city or town who specializes in one of 18 different categories of photography.
Dreamstime editors and CEO Serban Enache recently released a promotion of 250 “authentic” images
from the Dreamstime collection. While this collection of images certainly shows customers that Dreamstime has some very impressive and beautiful images, it may not be very representative of what Dreamstime is actually selling. Thus, when planning future shoots image creators may not want to use this collection as a guide.
Erickson Stock has recently launched an RF collection
that is now available on PantherMedia
. For over 30 years Jim Erickson has been one of the US's preeminent commercial photographers and has created timeless imagery for hundreds of blue chip clients, including AT&T, American Express, Wells Fargo, Cisco, Pinnacle Entertainment, General Motors, HBO, Pfizer, Merrill Lynch, United Airlines and Home Depot.
If in the last 30 years you’ve seen an image taken in India there is a good chance it was supplied by Dinodia Photo Library. For years Dinodia images have been represented by many other image distributors around the world and those images have found their way into countless books, newspaper and magazine articles.
Getty Images has been granted a temporary restraining order against it former VP of Global Entertainment, Roxanne Motamedi. Motamedi held the post at Getty from June 2009 to November 2016 and was based in Los Angeles.
has announced that it has expanded its milestone multi-year deal with The Associated Press
(AP). Beginning this week, Shutterstock will distribute AP’s daily global photo output for license to customers based in the United Kingdom. Shutterstock’s enterprise customers in the United Kingdom will have access to over 30 million photos from AP Images.
The major agencies talk about how important their DATA is and how it has changed the industry. They argue that the company with the most and best data will be the winner. But I don’t think they are really looking at much of the data they have collected – or looking at it in the right way.
iStock single image downloads appear to have continued to decline in the last half of 2016. Unfortunately, five of the 430 contributors that we tracked in the past have now disappeared. In the last report these contributors represented 544,000 total career downloads. It is unclear whether they have withdrawn their collections, or repurposed them under another brand that I am no longer able to track.
The Getty Creative collection has grown by 4% in 4 months and now stands at 17,376,859 images. At that rate the collection size will be about 19,462,082 images by the end of 2017. In August 38% of the collection was RM images. Today 36.8% of the images are RM. At this rate of decline less than one-third of the images will be RM by the end of 2017. A huge percentage of these RM images are supplied by image partner agencies
that only, or predominately, represent RM images
iStock photographers may want to use downtime over the Christmas and New Year holidays to prepare and upload images that are in the photographer’s queue for their eventual upload to iStock. The Unification of the upload system for both the Getty Images and iStock sites is now scheduled to go into effect on February 1, 2017. There are plans to change the keyword vocabulary for both sites over to the Getty vocabulary, which might mean that after that time the keywords the photographer submits may no longer be included in the list of words attached to the image.
Shutterstock supplies very little information about their Enterprise customers and how Enterprise sales work. Yet it is an extremely important segment of their business and critical to understanding the company’s potential for future growth. At the end of Q3 2016 Shutterstock had 35,000 Enterprise customers up from 24,000 at the beginning of the year, or about a 46% increase in 9 months. How much of that 46% is real growth?
Visual China Group
the company that acquired Corbis
in January 2016 has seen a more than 50% decline in value as an investment since the purchase and a 20% decline in the last month. VCG is a publicly traded company on the Shenzhen Stock Exchange.
A week after announcing that it had acquired 86.6 percent of Framepool
, Broadside Enterprises, Inc. (also known as Emaji) has announced that Frampool AG has entered into an agreement with ImagineChina
, one of the largest photo and video agencies in China, Hong Kong and Taiwan.
Last July, photographer Carol Highsmith filed a copyright infringement lawsuit
against Getty Images for $1 billion after discovering that Getty and its subsidiaries had been charging customers fees to license her images of Americana.
According to a document filed with Companies House in the U.K. (see here
) it appears that Rex Features Limited (owned by Shutterstock) lent Silverhub Media
the money necessary to purchase Splash
. In return Rex Features has received very extensive control over the activities of Silverhub with regard to certain unspecified assets.
I was asked recently if I am optimistic that Shutterstock will maintain its momentum in 2017? The short answer is YES, I believe Shuttrstock’s 2017 growth will continue on the same track as it has in the last two years. In 2014 revenue growth was 39%
. In 2015 it was 30%
and in 2016 it is expected to be around 18%
. I expect the company will continue to maintain its DOWNWARD
Pond5 has announced the launch of its new Extended Licenses
offering some of the highest levels of coverage, protection, and flexibility in the industry.
Celebrity photo agency Splash News was sold to Corbis in 2011 and has now been acquired by SilverHub Media
. SilverHub Media recently did an exclusive deal with Shutterstock
for worldwide representation of the images in its collection. Thus, the Splash images should now be available through Shutterstock.