Articles by Jim Pickerell

Creative Insights From Adobe

By Jim Pickerell | 276 Words | Posted 10/29/2020 | Comments
Adobe Stock has released Adobe Stock Creative Insights, a data report revealing information collected from Adobe Analytics on 149+ million U.S. visits and millions of asset uploads to Adobe Stock between January 2019 and September 2020. As recently revealed in Adobe’s State of Creativity survey, 91% of creatives admit that COVID-19 and nationwide protests have inspired them to incorporate real-world issues into their work, with 87% reevaluating the subject matter of stock imagery in campaigns.

Shutterstock Q3 2020 Financial Results

By Jim Pickerell | 990 Words | Posted 10/27/2020 | Comments
Shutterstock has reported Q3 2020 revenue of $165.2 million up 4% compared to $159.1 million in Q2 2019 and down from $159.2 million the previous quarter. Revenue per download was $3.79 per-image compared to $3.40 in Q3 2019 and $3.61 the previous quarter. Total image and video downloads for Q3 were 43.4 million compared to 46.3 million a year earlier and down from 44 million from the previous quarter. At the end of the quarter Shutterstock had over 350 million images and 20 million video clips in its collection, for a total of 370 million pieces of content.

Stock Photography As A Career

By Jim Pickerell | 3135 Words | Posted 10/26/2020 | Comments (6)
Hopefully this story about my photo career will help young photographers understand how difficult it will be to make long-range plans for their future. Many businesses are changing at an increasingly rapid and unpredictable pace. Whatever you think you want to do in your 20s may turn out to be impractical, or unfeasible, sooner than you expect. What seem like an exciting opportunity today may soon disappear.

Adobe Artist Development Fund

By Jim Pickerell | 941 Words | Posted 10/26/2020 | Comments
Adobe has announced that they are putting together a $500,000 Artist Development Fund to commission artists from “underrepresented communities” to create diverse assets for AdobeStock’s portfolio. It is still unclear as to exactly the type of images they will be asking photographers to shoot. Also unknown is whether the contracts will only go to photographers from “underrepresented communities” to do the shooting, or whether they may go to any photographer who is willing to shoot “underrepresented community” subjects.

DMLA Virtual Conference Starts Sunday

By Jim Pickerell | 345 Words | Posted 10/21/2020 | Comments
The first Digital Media Licensing Association (DMLA) virtual conference starts Sunday. Online sessions for the week-long conference will begin most days at 11:00am EDT and end by 5:00pm EDT. All sessions will be available online and you can attend from the comfort of your home. No need to travel.

Shutterstock Expands Service With Editorial Video

By Jim Pickerell | 460 Words | Posted 10/19/2020 | Comments
Shutterstock, Inc. has announced the addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa and London Entertainment will begin providing high-quality video via the new service.

Stock Photography’s Historic Earnings Decline For Creators

By Jim Pickerell | 2900 Words | Posted 10/19/2020 | Comments (6)
Many photographers who have entered the stock photo business in the last 5 to 10 years have trouble understanding why photographers who have been producing stock photos since the 1980s and 1990s are so unhappy with how the business had declined. I’d like to provide a little historical perspective.

Adobe Launches Free Stock Image Collection

By Jim Pickerell | 1072 Words | Posted 10/14/2020 | Comments (3)
Adobe Stock has launched a Free Stock Image Collection containing about 70K images (50K pictures, 15K Vectors and 6K video). The first version has been built from the work of a few top contributors who have a significant volume of images in the main collection.

Stock Photography Has A Diversity Problem

By Jim Pickerell | 655 Words | Posted 10/10/2020 | Comments (1)
An article in Popsugar says stock photography has a diversity problem.  According to the author more stock images of black and brown people are needed.

Check Out Google Images Search And Licensable Badge

By Jim Pickerell | 650 Words | Posted 9/25/2020 | Comments
In my previous story about the Google Licensable Badge I made a mistake about when the badge would actually go live. It actually started appearing on the site on 31 August 2020. It will be interesting to see how much Google’s new Licensable Badge will help or hinder stock photo sales. To test it I did a search for “Office Workers.” Then you are given several options including one for “Clip Art” which seems to be all illustrations. and another for “Stock Photos”.  I clicked Stock Photos and among the options given are “Royalty Free” and “Stock Photography”.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.