Articles by Jim Pickerell

Future Of Subscription Licensing

By Jim Pickerell | 856 Words | Posted 7/24/2015 | Comments (1)
Subscription licensing is in for some dramatic changes. We know that a significant number of the images subscription customers download are used in the designer’s “creative process,” but never find their way into a deliverable end product. Traditionally, creators of all the images downloaded – whether used in a deliverable product or not – have received an equal royalty share of the revenue paid for the subscriptions.

Scott Braut, New Head of Content For Adobe

By Jim Pickerell | 776 Words | Posted 7/23/2015 | Comments (1)
Adobe has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the company’s overall content strategy and operations for Creative Cloud. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.

Design & Emotion In Stock Photography

By Jim Pickerell | 125 Words | Posted 7/23/2015 | Comments
Shutterstock has released a new infographic on Design and Emotion in Stock Photography.

SIM Lets Contributors Set Image License Fees

By Jim Pickerell | 919 Words | Posted 7/21/2015 | Comments (2)
Hong Kong based Super Image Market launched in November 2014 has established a simple “Pathway” for making images available to customers rather that operating as a traditional agency or distributor. Contributors establish the license fee for each of their images on an image-by-images basis. SIM pays them 80% of every sale. (During the initial launch period until the beginning of 2016 contributors will receive 100% of every sale.)

500px Raises Another $13 Million

By Jim Pickerell | 472 Words | Posted 7/21/2015 | Comments
Toronto-based 500px has raised $13 million in a Series B round of funding. This round was led by Visual China Group led this round with an $8 million investment. The other $5 million came from existing Series A backers that include Andreessen Horowitz, Harrison Metal, and ff Venture Capital.

Image Brief To Launch MyMarketplace

By Jim Pickerell | 1035 Words | Posted 7/16/2015 | Comments
ImageBrief will be adding a stock search aspect called MyMarketplace in the near future. Right now they are reaching out to their premium photographers to collect images for this service. It is unclear when the actual service will be available for buyers to search, but it will add stock search to the briefing and finding a photographer they can hire directly features they already enjoy.

Shutterstock Stock Under Heavy Pressure

By Jim Pickerell | 512 Words | Posted 7/15/2015 | Comments
Shutterstock (SSTK) was under heavy pressure Tuesday (-7.2%) after Morgan Stanley initiated coverage on the stock with an Underweight rating and a price target of $40. The company traded down 6.49% on Tuesday, hitting $52.33.  About 6% (2,134,222 shares) of the company’s stock traded hands. Morgan Stanley analyst Dean Prissman said based on their proprietary AlphaWise study and bottom-up analysis, they believe Adobe's aggressive entry into Shutterstock's market is set to pressure growth.

Urgent Need: Tell ASMP About Problems You’ve Had Protecting Copyright

By Jim Pickerell | 241 Words | Posted 7/15/2015 | Comments
The deadline for responses to the Copyright Office’s April 24 Notice of Inquiry is rapidly approaching. ASMP needs more information from photographers about the problems they have encountered in protecting their copyright.

Visual China Group Resumes Trading Shares

By Jim Pickerell | 251 Words | Posted 7/14/2015 | Comments
Visual China Group (VCG), the Getty Images representative in China, has resumed trading on the Shanghai Stock Exchange and Shenzhen Composite market in China. The stock closed at 27.52 RMB ($4.40) per share up from 25.02 RMB ($4.00) last week when trading was suspended.

What Investors Want To Know About Stock Photography

By Jim Pickerell | 2080 Words | Posted 7/10/2015 | Comments (1)
Lately, I’ve been getting a lot of questions from investors trying to assess the stock photo industry growth potential and figure out where Shutterstock, Adobe and Getty Images are headed. In general here is what I’ve been telling them.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.