Articles by Jim Pickerell

Pond5 Relaunches Adobe® Premiere® Pro CC Plugin

By Jim Pickerell | 190 Words | Posted 6/23/2015 | Comments
Pond5 has re-launched its free Pond5 plugin for Adobe® Premiere® Pro CC which gives editors instant access to nearly 5 million royalty-free video and audio clips.

Shutterstock Partners With Penske Media: Editorial Imagery and Video Distribution

By Jim Pickerell | 390 Words | Posted 6/22/2015 | Comments
Shutterstock, Inc. and Penske Media Corporation (PMC) have agreed to form an alliance that will create and license entertainment and fashion images and videos to the world’s top media, publishing and creative companies. (Check out PMC brands and events.)

Unhappy With Image Pricing: Consider Picfair

By Jim Pickerell | 528 Words | Posted 6/22/2015 | Comments
Tired of giving up 70% to 80% (and often more) of what a customer pays to use your image to a distributor? Consider Picfair. Unhappy with the prices distributors are charging for your images and want more? Consider PicFair.

Authenticating And Protecting Cell Phone Images

By Jim Pickerell | 935 Words | Posted 6/18/2015 | Comments (1)
Suppose there was a smartphone app that automatically sent every image capture to the cloud and stored all the metadata including date, time and exact location down to within 100 feet or less of where the picture was taken. (Also imagine if camera manufacturers built that into cameras.) It's coming!

Microstock Image Revenue Will Decline

By Jim Pickerell | 562 Words | Posted 6/17/2015 | Comments (3)
Thanks to Adobe Stock gross microstock revenue will start to decline. Let me explain why. I estimate that about $143 million of Shutterstock’s 2014 revenue came from subscription and that there were about 114 million subscription downloads. It all those customers were to switch to Adobe Stock they could probably get all the images they need for $43 million or less and save $100 million annually. Check out the numbers.

Will User Generated Content Kill Stock Photos?

By Jim Pickerell | 573 Words | Posted 6/17/2015 | Comments (1)
Matt Munson, CEO of Twenty20, recently made the case for why User Generated Content (UGC) will be The Death Of Stock Photos. He argued that “stock photos do not depict reality” and that “brands that use them risk coming off as generic and out-of-touch” with consumers.

Adobe Stock Launched: Royalty Rates UP!

By Jim Pickerell | 779 Words | Posted 6/16/2015 | Comments
Adobe has launched [St] Adobe Stock as part of its Adobe Creative Cloud subscription offering. Creative Cloud customers are now able to launch Adobe Stock directly within CC desktop software such as Illustrator, InDesign, Photoshop or After Effects, and add watermarked or licensed images to their Creative Cloud Libraries. This will allow them to access and work with images across multiple desktop tools.

Visual Connections Announces New York Conference

By Jim Pickerell | 313 Words | Posted 6/16/2015 | Comments
Visual Connections has announced the dates for its October conference in New York. This year Visual Connections New York 2015 will be on October 28th immediately following the DMLA (formerly PACA) Annual Conference that runs from Sunday October 25 through Tuesday the 27th. And if that isn’t enough photo related events for you PhotoPlus Expo will be October 22-24, 2015 at the Javits Convention Center.

Tracking Image Usage

By Jim Pickerell | 937 Words | Posted 6/15/2015 | Comments
LMKtag (also Lamark) has developed a relatively inexpensive system to embed tags, invisible to the naked eye, in digital images files. These tags link back to a LMKtag database that contains the image creator’s name and contact information as well as whether the image is available for licensing. The database can also include caption information and other metadata about the image and the creator can adjust this information at any time.

Does Anyone Like Your Photographs?

By Jim Pickerell | 690 Words | Posted 6/12/2015 | Comments
Photocrowd is a relatively new social media site (launched in September 2013) that is designed to encourage photographers to shoot more pictures, work on assignments, participate in contests, build cool portfolios and socialize with each other.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.