Articles by Jim Pickerell

Is Shutterstock Ready To Take On Getty In The Editorial Space?

By Jim Pickerell | 324 Words | Posted 1/16/2015 | Comments
Yesterday, Shutterstock paid $33 million in cash to acquire London-based Rex Features.  
In the technology section of its website Crain’s New York Business says, “The purchase of Rex puts Shutterstock in direct competition with Getty Images for a share of the editorial stock photography market, and ends long-held speculation that Shutterstock was looking to knock off its London rival.”

Shutterstock Expands Editorial And Music Offerings

By Jim Pickerell | 459 Words | Posted 1/15/2015 | Comments
Shutterstock has announced that it is expanding its editorial and music services businesses with the acquisition of two companies -- Rex Features and PremiumBeat.

Will Adobe Introduce An Image Search Tool To Its 3.4 Million Customers

By Jim Pickerell | 485 Words | Posted 1/14/2015 | Comments (1)
Will Adobe offer a tool that makes it possible for its Illustrator and InDesign customers to discover if the images they find on microstock sites (particularly Shutterstock or iStock) are also available at Fotolia where they can be purchased for much less?

Young Photographers Alliance Announces Resignation of President and Treasurer

By Jim Pickerell | 404 Words | Posted 1/14/2015 | Comments
President Bob Hendriks and Treasurer Deborah Free have quietly announced resignation from their Young Photographer’s Alliance (YPA) positions as of December 31st 2014.

Is Image On Demand Pricing About To Decline?

By Jim Pickerell | 735 Words | Posted 1/13/2015 | Comments
When Adobe takes over Fotolia will Shutterstock and iStock be forced to lower their Image On Demand (IOD) prices? Basically, since Getty lowered iStock prices last September non-exclusives images on iStock and Shutterstock images are priced about the same – roughly $10 per image for any file size. However, Fotolia images are priced 25% to 60% lower than Shutterstock on a yearly basis, and 60% to 75% lower if the customer purchases a Fotolia image pack on a monthly basis.

Where Do Microstock Producers Come From?

By Jim Pickerell | 5140 Words | Posted 1/12/2015 | Comments
After last week, readers probably feel they have more information about iStock than they ever wanted to know. But an analysis of where contributors who produce microstock images live provides some additional insights into the future of stock photography. I promise this will be the last analysis of iStock data until July.

Do More Images Generate A Proportionate Increase In Downloads?

By Jim Pickerell | 5948 Words | Posted 1/9/2015 | Comments (2)
Most stock contributors want to believe that if they continue to produce more and better images more of their work will be downloaded (purchased by customers), and they will make more money. That’s not the way it seems to have worked at iStock in the last two years.

Downloads Of Leading iStock Contributors

By Jim Pickerell | 5663 Words | Posted 1/7/2015 | Comments
Since 2009 I have been tracking sales of some of iStock’s leading contributors and beginning in 2012 I have tracked 430 of them on a semi-annual basis. While 430 is only a small percentage of iStock’s total contributors which may number over 100,000 at the end of 2014 this small group had a combined total of over 54,982,100 image downloads in their careers with iStock. I believe this is about one-third of total iStock downloads since the company’s founding in 2002. Thus, the combined experience of this group is significant.

iStock Downloads Down Significantly In 2014

By Jim Pickerell | 773 Words | Posted 1/5/2015 | Comments (1)
Getty’s simplification and dramatic lowering of iStock prices in September in an effort to better complete with Shutterstock doesn’t seem to be working. The number of images downloaded in the last half of 2014 for 431 of iStock’s top producers was down about 34% compared to the first half of 2014.

Profit/Loss Calculations For Stock Photography

By Jim Pickerell | 1202 Words | Posted 1/2/2015 | Comments (4)
Should the price paid to use a photo cover the cost to produce it? Most stock photographers recognize it is highly unlikely that they will regularly recover the cost of producing an image from a single sale. The profit and loss calculation is much more complicated.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.