Articles by Jim Pickerell

Advertising Trends In 2014

By Jim Pickerell | 433 Words | Posted 11/6/2014 | Comments
According to eMarketer’s 2014 Global Media Intelligence Report the revenue generated from global ad spend in 2014 is expected to be $545.24 billion. While total ad spending is expected to increase 5.7% compared to 2013, the percentage of this total spent for newspaper and magazine advertising continues to decline compared to the previous year while the percentage spent on digital will rise dramatically.

Pricing Images For Educational Use

By Jim Pickerell | 838 Words | Posted 11/5/2014 | Comments
Stock photo sellers need to join together through their trade associations and stop licensing rights to their images to educational publisher for the use in online products until publishers agree to a new compensation strategy for such products. Historically, the licensing of photo uses for textbooks and educational materials has been treated in much the same way as the licensing for magazines and newspapers. That needs to change.

Improving The RF Option

By Jim Pickerell | 1116 Words | Posted 11/5/2014 | Comments
There is a segment of the photographic community that insists on arguing that in order to get more reasonable prices for image use we must eliminate RF. Forget it; it’s impossible; it won’t happen. But there are other options.

New Strategy For RM Licensors

By Jim Pickerell | 541 Words | Posted 11/4/2014 | Comments (1)
Are more and more of your customers asking for RF licensed because they must have the flexibility to use the image in any way that develops and for an unlimited period of time? Hans Halberstadt of MilitaryStockPhoto used to dismiss inquiries for RF licenses out of hand, but in recent years has found that many of his ad agency customers insist on the flexibility of an RF licenses.

Updating The U.S. Copyright Law

By Jim Pickerell | 278 Words | Posted 10/30/2014 | Comments
Register of Copyrights Maria A. Pallante has released a public draft of the Compendium of U.S. Copyright Office Practices, Third Edition (the “Third Edition”). This is expected to be the first major revision of the law in more than two decades.  The draft presents more than 1200 pages of administrative practices and sets the stage for a number of long-term improvements in registration and recordation policy.

Footage.net Adds Clip Sharing Capabilities

By Jim Pickerell | 240 Words | Posted 10/30/2014 | Comments
Footage.net has added a new clipbin sharing capability to its online stock footage search platform. The newly released feature allows users to share clipbins via email, streamlining the review and evaluation of stock footage screening clips and supporting greater collaboration.

Dealing With An “All Rights” Request

By Jim Pickerell | 557 Words | Posted 10/28/2014 | Comments (11)
In today's world most editorial or marketing pieces can be delivered in a variety of different ways over a long period of time. Customers licensing rights to photos don’t want to take the risk that plans will change and somehow an image will be used beyond a narrow and specific RM license. Consequently they often ask for "all-rights" to use the image. Here are some thoughts on how to deal with such requests and still hang onto the customer.

Dreamstime App Brings In Thousands Of Images

By Jim Pickerell | 179 Words | Posted 10/28/2014 | Comments
Dreamstime, Inc. is experiencing massive growth via their newly released app, Dreamstime Companion  launched in July on iOS and Google Play. The app allows smartphone users to access the Dreamstime community and upload their mobile photos via their mobile devices. In about three months approximately 30,000 mobile images have been added to Dreamstime’s 25 million image collection.

Imgur.com Sued For Failing To Respond To DMCA Request

By Jim Pickerell | 228 Words | Posted 10/27/2014 | Comments
Seattle photographer Christopher Boffoli has sued the popular image-sharing site for failing to remove his images after he sent the site proper DMCA notice.

Alamy Opens New Office In Australia

By Jim Pickerell | 153 Words | Posted 10/27/2014 | Comments
Alamy has announced the opening of its first office in Australia in order to support strong growth across Australia and New Zealand.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.