Articles by Jim Pickerell

Licensing From The Buyer's Perspective

By Jim Pickerell | 1240 Words | Posted 11/5/2013 | Comments (1)
In business it often helps to try to walk in your customer’s shoes. The following is a situation that developed when a busy designer was trying to give his customer a quality product on a tight deadline (aren’t all deadlines tight these days), and keep the cost of the project reasonable and within the customer’s budget.

Alamy Lowers Payout Threshold: Again!

By Jim Pickerell | 96 Words | Posted 11/5/2013 | Comments
Alamy has decided to lower the payout threshold for contributors and make payments whenever a contributor has $75 on account. No fees will be charged at the Alamy end regardless of the method or currency the contributor chooses.

Buyer Confusion About Rights Licensed

By Jim Pickerell | 1182 Words | Posted 11/5/2013 | Comments (3)
One of the surprising things that came out of this year’s Visual Connections event in New York was the degree of confusion and misunderstandings  graphic designers and art directors have about image rights. Many seem unsure as to what they can and cannot do with the images they license.

Is Content King?

By Jim Pickerell | 136 Words | Posted 11/1/2013 | Comments (1)
On his Thoughts of a Bohemian blog Paul Melcher points out that content is no longer king. Given the rise of amateur photography and the “corpocrates” that regularly license RM imagery for a few dollars, pros are content kings without kingdoms.

Visual Connections New York 2013 ‘The Best in Years’

By Jim Pickerell | 300 Words | Posted 10/30/2013 | Comments
The stock visual media industry is seeing a pick-up after the longest downturn in living memory. Visual Connections New York, the world’s largest marketing event devoted to commercial licensing of visual media, drew more buyers and exhibitors this year than in 2012. Buyers could learn about 72 different stock agency brands from around the world, including 21 new to New York and 22 from outside the US (Canada, UK, Germany, Sweden and Argentina).

Stock Photography: Flawed Business Model

By Jim Pickerell | 969 Words | Posted 10/29/2013 | Comments
Stock photography is changing rapidly. The most serious issues facing stock photographers are:
    they have no idea who their potential customers are;
    they don’t know what their customers are looking for in the way of images; and
    they don’t understand how their customer’s businesses are changing.

Pin A Getty Image: Getty Receives Compensation

By Jim Pickerell | 493 Words | Posted 10/28/2013 | Comments (1)
Getty Images has done a deal with Pinterest that will track the use of any of the 80 million photos and illustrations on Gettyimages.com whenever they are posted on the digital scrapbooking site. (A little over 7 million of those photos are on the Creative section of the site.)

Announcing Stipple Mobile and Stipple Search

By Jim Pickerell | 297 Words | Posted 10/24/2013 | Comments
Stipple has introduced two new products: Stipple Mobile and Stipple Search. With Stipple Mobil you can create Stippled photos right from your phone. Easily add videos from your camera and YouTube; Facebook, Twitter and Wikipedia profiles; and more to your photos. Photographers can instantly share everything on Facebook and Twitter.

BBC Motion Gallery Chooses Getty As Exclusive Distributor

By Jim Pickerell | 364 Words | Posted 10/21/2013 | Comments
BBC Worldwide, the commercial arm of the BBC, has agreed a global five-year partnership with Getty Images, in which Getty Images will represent BBC Motion Gallery, BBC Worldwide’s prestigious video clip sales business. The agreement will see the world-renowned BBC Motion Gallery brand continue, with Getty Images as the exclusive global distributor.

What Buyers Want From Photographers

By Jim Pickerell | 395 Words | Posted 10/18/2013 | Comments
PhotoShelter has just released the results of a new survey designed to determine “What Buyers Want From Photographers.” The 48 page report is available for Free here.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.