Articles by Jim Pickerell

Fotolia Receives $150 Million Growth Investment

By Jim Pickerell | 389 Words | Posted 5/16/2012 | Comments (2)
Kohlberg Kravis Roberts & Co. L.P. (together with its affiliates, "KKR"), today announced a $150 million growth equity investment in Fotolia. In addition, KKR, TA Associates and Management worked with KKR Capital Markets and a number of relationship banks to put in place a $150 million senior financing for the Company.

Shutterstock Files With SEC For IPO

By Jim Pickerell | 235 Words | Posted 5/15/2012 | Comments
Shutterstock has filed plans with the Securities and Exchange Commission (SEC) for an initial public offering (IPO). The company intends to list its stock on the New York Stock Exchange under the symbol “SSTK” and hopes to raise around $115 million through this IPO. The number of shares to be offered and the price range for the offering have yet to be decided.

Stills or Video: Which Works Better In Online Advertising?

By Jim Pickerell | 886 Words | Posted 5/14/2012 | Comments
In web advertising what produces the best results still photos or videos? You may be surprised. This story outlines some of the things that are happening that will change the way customers choose their images and some of the things you can do to increase sales.

Getty Images 2011 Revenue: Creative Stills Declines

By Jim Pickerell | 1027 Words | Posted 5/11/2012 | Comments (1)
In March it was reported by Moody’s and Standard & Poors that the gross revenue for Getty Images in calendar 2011 was $945 million. This figure, and how the various lines of business break out, provide some interesting insights into the state of the stock photography business.

New Pricing Strategy For RM

By Jim Pickerell | 1092 Words | Posted 5/9/2012 | Comments
Evolveimages.com has introduced a new simplified licensing model for Rights Managed (RM) Images that they call EvoRights. EvoRights focuses on four primary price drivers: use type (commercial or editorial), intended media (print, digital or both), duration and geographic distribution and allows customers to determine the usage fee in as little as three clicks.

What Do Buyers Want? ImageBrief Will Tell You

By Jim Pickerell | 574 Words | Posted 5/8/2012 | Comments
An Australian company called ImageBrief, has developed a way for buyers to submit briefs directly to photographers for the images they need. This cuts out the stock agency middle men, and eliminates the need for buyers to wade through massive online databases of images.

iStockphoto Offers Adobe CS6 Plugin To Streamline Designers’ Workflow

By Jim Pickerell | 218 Words | Posted 5/8/2012 | Comments
iStockphoto has launched a simple and intuitive plugin for several programs in the new Adobe® Creative Suite® 6 (CS6). The FREE plugin enables designers to search and directly download images within the programs without interrupting their workflow. A one-click comp replace feature automatically exchanges comp images with purchased images, perfectly resized and positioned within the working page layout or design.

Copyright Registration Becomes More Expensive

By Jim Pickerell | 420 Words | Posted 5/4/2012 | Comments
The U.S. Copyright Office is proposing to increase the registration fee for filing an online application from $35 to $65, and the fee for using a paper application from $65 to $100. They are requesting a fee increase because in 2011 fee receipts only covered 59.5% of the cost of providing the service. The rest comes out of the taxpayers pockets.

Alamy Expands 100% Royalties For Students

By Jim Pickerell | 333 Words | Posted 5/4/2012 | Comments
Alamy has announced the expansion of its 100% Royalties project, designed to give young photographers experience of a professional stock photography agency. Launched in a number of universities in the UK and USA in 2011 the project has proved a real success. In fact, it has been such a success that it is being extended into a second year.

PeopleImages.com: New Paradigm For Exclusive Licensing

By Jim Pickerell | 2395 Words | Posted 5/3/2012 | Comments (2)
RM photographers Take Note!! With the launch of PeopleImages.com Yuri Arcurs has taken away your last best argument for why professional art directors and graphic designers should go to traditional RM sites to license the images they need.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.