Articles by Jim Pickerell

Shutterstock Considering IPO

By Jim Pickerell | 607 Words | Posted 5/2/2012 | Comments
Four non-disclosed sources have told Reuters that Shutterstock is looking for underwriters for an initial public offering (IPO). A Shutterstock spokesperson refused to comment on the report or to supply financial details about the company.

Bigstock Partners with Freelancers Union

By Jim Pickerell | 218 Words | Posted 5/2/2012 | Comments
Bigstock has announced a partnership with the Freelancers Union, a non-profit membership organization for independent workers. The partnership will provide the union's nearly 200,000 members with creative assets and inspiration.

What’s The World’s Best Selling Photo?

By Jim Pickerell | 389 Words | Posted 5/1/2012 | Comments
What's the most that has been paid for a single photo for editorial, product or other type of commercial use?  Learn about some top sellers and tell us of other examples.

Photographers Setting Prices

By Jim Pickerell | 648 Words | Posted 4/27/2012 | Comments (1)
Many photographers, upset with the low prices their distributors are charging for uses, have become enamored with the idea that PicturEngine will allow them to set their own prices for use of their work. That may not work as well as they hope.

Getty Takes Over Operation of Lonely Planet

By Jim Pickerell | 358 Words | Posted 4/26/2012 | Comments (2)
Getty Images will become the sole global distributor for Lonely Planet’s 420,000+ travel images as of July of this year. The collection from approximately 370 photographers has been built up over the last 14 years.

AP To Distribute Fotolia Images

By Jim Pickerell | 206 Words | Posted 4/26/2012 | Comments
The Associated Press and Fotolia have announced a collaboration giving customers access to millions of royalty-free images. AP Images customers will be able to buy editorial, rights-managed and royalty-free images, including millions from Fotolia, on APImages.com.

PicturEngine: A Unique Portal For Microstockers

By Jim Pickerell | 896 Words | Posted 4/25/2012 | Comments
Non-exclusive microstock photographers whose images sell frequently on the current microstock sites may want to take a hard look at PicturEngine’s new portal and marketing strategy.
Photographers set the price for the use of their images and receive 100% of the fee customers pay.

Bridgeman Art Doodle

By Jim Pickerell | 219 Words | Posted 4/24/2012 | Comments
Bridgeman Art Library has introduced an iPad app called Bridgeman Art Doodle Live that is a fun way to introduce adults and children alike to the joys of art. The app is available at the AppStore for £1.49.

APA Short Video Awards

By Jim Pickerell | 83 Words | Posted 4/24/2012 | Comments
The winners of APA’s (American Photographic Artist) 2012 Short Video Contest have been announced. Those interested in seeing the winning videos should click here.

Marketing PicturEngine

By Jim Pickerell | 1527 Words | Posted 4/23/2012 | Comments (2)
Previously we wrote about the new search engine PicturEngine. The key question is not how well the search works, the number of images they offer or the chance for photographers to ask for higher prices for their work. The key question is how will they make customers aware that their site exists? The question is marketing.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.