Articles by Jim Pickerell

Global Digital Photography Market

By Jim Pickerell | 294 Words | Posted 4/10/2012 | Comments
BCC Research has released an extensive report on the global digital photography market which is defined as the market for products that enable digital photography. This market generated $65.6 billion in revenue in 2010 and $68.4 billion in 2011. The market is expected to grow at a 3.8% compounded annual rate and reach $82.5 billion by 2016.

Production Cost vs. Value To The Customer

By Jim Pickerell | 1451 Words | Posted 4/9/2012 | Comments
Photographers lament the low prices being paid to use some of their “unique and unusual  images,” particularly when the images are costly to produce and unlikely to be in high demand. Some photographers, particularly those with unique scientific/nature images, believe that specialist agencies are “shooting themselves in the foot” when they place such images with Getty, Corbis and Alamy. These major distributors dramatically discount the prices they charge for the use of images regardless of how much they cost to produce.

Shutterstock Adds New Members to Board of Directors

By Jim Pickerell | 474 Words | Posted 4/5/2012 | Comments (1)
ShutterstockImages LLC has announced the addition of four new members to its board of directors.   Steven Berns, Executive Vice President and Chief Financial Officer of Revlon, Jeff Epstein, former Executive Vice President and Chief Financial Officer of Oracle, Thomas Evans, President and Chief Executive Officer of Bankrate, and Jonathan Miller, Chairman and Chief Executive Officer of News Corp.'s Digital Media Group, bringing the total number of board members to six. The new appointees bring diverse experience to Shutterstock's board, managing complex, multi-market businesses across internet, media and technology sectors.

NBCUniversal Adds Footage Screening Clips to Footage.net

By Jim Pickerell | 383 Words | Posted 4/5/2012 | Comments
Footage.net has added over 30,000 preview clips from the archives of NBC News to its search platform of over 1.8 million stock footage clips. Through this developing alliance, Footage.net users will be able to screen preview clips from NBCUniversalArchives.com stock footage collection, and NBC News will reach a new and growing user base worldwide for its stock footage licensing business.

Alamy Passes 30 Million Images Mark

By Jim Pickerell | 151 Words | Posted 4/2/2012 | Comments
Alamy has moved effortlessly past the 30 million image milestone and is currently adding 1 million new images every month to its pool of editorial and creative stock imagery.  Included in the new offering is a much stronger position in the celebrity image space.

Masterfile No Longer For Sale to Arius3D

By Jim Pickerell | 285 Words | Posted 4/2/2012 | Comments
IIn August of 2011 Arius3D Corp made an offer to purchase Masterfile for $21.4 million in a bid to expand into the 2D market. Since then Arius3D has been trying to raise the financing necessary to close the deal. Several tentative closing dates have passed, the last being March 31, 2012, and it has now been announced that the deal “will not close,” and the offer to purchase is not being extended.

Flickr As A Marketing Tool

By Jim Pickerell | 1152 Words | Posted 3/30/2012 | Comments
Most professional photographers believe Flickr is a site they should avoid because someone might steal their pictures. They think of it as a place where amateurs put the pictures they want to share with family and friends. Todd Klassy is using it very effectively to market his images in his part-time photographic business.

VC’s Explore Microstock Investments

By Jim Pickerell | 560 Words | Posted 3/30/2012 | Comments
Since the beginning of 2012 there has been an explosion of interest by Venture Capitalists in investing in microstock companies. This article examines the implications.

Stock Photo Market Statistics

By Jim Pickerell | 3144 Words | Posted 3/29/2012 | Comments (4)
I’m regularly asked for information about the size of the market. This story contains a quick summary of some of the important industry statistics as well as links to related stories where I expand on these numbers. Included are Microstock colllection growth trends; iStock download and revenue trends since 2005; images licensed annually; royalty payouts; Getty return-per-image from 2003 through 2007; Asian market; customer buying behaviors and useful statistics for photographer business planning.

Growth in UIG/Encyclopaedia Britannica Image Quest Product

By Jim Pickerell | 469 Words | Posted 3/26/2012 | Comments
Universal Images Group Limited has built a database of more than 2.5 million education images for use by Encyclopaedia Britannica, in its Image Quest online subscription service for schools, colleges and universities.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.