Articles by Jim Pickerell

Arius3D Agreement To Acquire Masterfile Extended Again

By Jim Pickerell | 189 Words | Posted 2/2/2012 | Comments
Arius3D Corp. and Masterfile Corporation have agreed to extend to March 31, 2012 the closing of the previously announced proposed acquisition by Arius3D of all of the issued and outstanding securities of Masterfile
.

ImageState To Close – Again!

By Jim Pickerell | 867 Words | Posted 2/1/2012 | Comments
Imagestate Media Ltd and Imagestate Media Partners Ltd has ceased trading through its website and as of February 1, 2012 has entered Administration. The assets of the above companies have been acquired by a new investor. The ongoing business of Imagestate will be managed by Impact Photos. Heritage Images will operate separately.

Leasing Photos For Product Uses

By Jim Pickerell | 1406 Words | Posted 1/31/2012 | Comments
Ninety percent of new products fail for a variety of reasons. When photographs are an inherent part of the product it is often difficult to decide what to charge for the use. When a product is first being designed and launched it is impossible to determine how successful it will be. Often product developers are under funded. Here's an explanation of how leasing rather than a one-time licensing fee may be the answer to making the sale.

Copyright: An Idea vs A Visual Representation Of The Idea

By Jim Pickerell | 215 Words | Posted 1/30/2012 | Comments
In the U.S. it is possible to copyright a specific visual representation of a concept, not the concept itself. In what may be a precedent setting decision in the Patents County Court in London His honour Judge Birss QC has decided that a concept, or visual technique can also be copyrighted.

Pinterest.com And Copyright

By Jim Pickerell | 300 Words | Posted 1/30/2012 | Comments
There’s a lot of buzz on the Internet about a new “social media” site Pinterest.com. It is designed to let people organize and share pictures they find on the web.  “People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.” Users can browse pinboards created by others, discover new things and get inspiration from people who share their interests -- all without paying a penny to use the pictures.

Floor Price For RM

By Jim Pickerell | 1329 Words | Posted 1/27/2012 | Comments
Recently, a stock agent suggested that the industry needs to establish a floor price for Rights Managed (RM) images to stop the continued decline in license fees. He is frustrated because his overseas distributors seem to be making an increasing volume of sales at prices that are “close to microstock pricing.”

How Will Mobile Devices Change The Photography Market?

By Jim Pickerell | 494 Words | Posted 1/26/2012 | Comments
Mobile communication is rapidly changing the way the world gets information. More and more of the information we need will be delivered via mobile devices. This shift is likely to change the demand for visual materials. Here are some things to consider as you plan for the future.

Cordon Press Acquires Latinstock Spain

By Jim Pickerell | 383 Words | Posted 1/26/2012 | Comments
Cordón Press (www.cordonpress.com), Spain’s number one editorial agency, has just
announced the acquisition of Latinstock Spain (www.latinstock.es) for an undisclosed amount.

From Printed Textbooks To iPads

By Jim Pickerell | 714 Words | Posted 1/24/2012 | Comments
In an effort to go after a share of the $15 billion educational textbook market Apple Inc. has launched iBooks2 software with an aim to quicken the adoption of the iPad in the educational market. The company has been working with Pearson, McGraw-Hill and Houghton Mifflin Harcourt to produce digital textbooks that can be delivered on the iPad. Currently, these three companies are responsible for 90% of the textbooks sold in the US.

Online Ad Spending

By Jim Pickerell | 264 Words | Posted 1/24/2012 | Comments
According to an eMarketer study in 2012 U.S. marketers are expected to spend more on online advertising than on newspaper and magazine ads combined. Marketers are expected to spend $39.5 billion this year compared to $33.8 billion on print.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.