Articles by Jim Pickerell

GDUSA Reader Survey: Stock Imagery Use Among Designers

By Jim Pickerell | 667 Words | Posted 8/25/2011 | Comments (1)
Graphic Design USA (GDUSA) has released some of the results from its 25th annual survey of graphic designers to determine their use of stock imagery. A total of 1,008 readers responded to the survey with 96 percent saying they use stock imagery in their work and 60 percent using it at least 20 times a year. Both represent new highs for the survey.

Fotolia Launches Major Redesign

By Jim Pickerell | 467 Words | Posted 8/24/2011 | Comments
Fotolia has released a major update to their website which offers improved navigation and usability. This story explains some of the changes.

Corbis Images Invests in Demotix

By Jim Pickerell | 377 Words | Posted 8/24/2011 | Comments
Corbis Images has made an undisclosed investment in Demotix following the media distribution partnership between the two companies announced in March

Corbis And AP Sign Cross-Distribution Agreement

By Jim Pickerell | 304 Words | Posted 8/23/2011 | Comments
The Associated Press and Corbis Images have announced a comprehensive cross-distribution partnership that provides customers access to more than 10 million images covering an unparalleled range of breaking news, sports and entertainment, archival and creative images.

Masterfile Introduced Timesaving Image Search Tools

By Jim Pickerell | 176 Words | Posted 8/23/2011 | Comments
Masterfile has upgraded its website with a suite of timesaving tools for creative professionals. "The new Masterfile.com is a game changer. It makes the task of sifting through millions of images an enjoyable, rewarding and ultimately creative experience," says Steve Pigeon, President.

Masterfile Sold For $21.4 Million

By Jim Pickerell | 1313 Words | Posted 8/22/2011 | Comments (1)
Arius3D Corp plans to buy Masterfile Corp. for $21.4 million, in a bid to expand into the traditional 2D market. Under the deal's terms, full consideration will be paid in cash, unless Masterfile opts to receive $12 million of the purchase price in stock. The Masterfile portion of the business will continue to operate under its current brand name and under the direction of Steve Pigeon, founder and president.

Pricing Extended Educational Uses In Today’s Market

By Jim Pickerell | 1172 Words | Posted 8/17/2011 | Comments (1)
Recently a photographer asked how to price extended educational use of an image that was first licensed by the publisher for textbook use two years earlier.  Initially the image was printed full page, inside. Now the publisher wants virtually all rights for 20 years. This story explains how I would approach the problem.

Join The PLUS Registry

By Jim Pickerell | 140 Words | Posted 8/17/2011 | Comments
Every professional photographer in the world should add his or her name to the PLUS Registry. It’s FREE. It will take a couple minutes at most. And it may help someone who wants to pay you money to find you.

Visa pour l’Image panel to discuss Photographer, Picture Agency Relationships

By Jim Pickerell | 340 Words | Posted 8/17/2011 | Comments
Within the framework of Visa pour l'Image, CEPIC is organizing a roundtable with photographers, picture agencies and photographers cooperatives exploring the "Relationship between Agencies and Photographers: Art + Commerce or Photographers and Agencies - Making this Symbiotic Relationship Work"

ImageCollect.com: 1,500,000 Celebrity Images

By Jim Pickerell | 429 Words | Posted 8/16/2011 | Comments
AudioMicro, Inc., which operates a network of digital content licensing marketplaces, has announced that ImageCollect.com, its celebrity picture marketplace launched just five months ago has more than 1,500,000 mostly “red carpet” images available for download. The company expects to have more than 4 million images on its site before the end of the year. The collection includes archival imagery from companies like Globe Photos and current content being supplied by top entertainment photographers.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.