Articles by Jim Pickerell

Google Makes Searching For Image Use Easy

By Jim Pickerell | 1076 Words | Posted 6/24/2011 | Comments (3)
Google has released a new function that allows those who use Chrome or Firefox browsers to search the web for use of specific images. If you go to to http://images.google.com you will see a little camera icon in the search box. Click on that icon and you get a popup that says “Search by Image.” Either paste an image URL or drag an image onto this search box you will get a view and list of the URL’s where that image can be found.

Potential New Markets For Photographers

By Jim Pickerell | 981 Words | Posted 6/22/2011 | Comments
After the recent CEPIC conference in Istanbul my wife and I joined a small group touring Turkey. The trip got me thinking about a potential future markets for still photography. Are you prepared to deal with these markets? Are you willing to sell to these customers?

No More Focus Problems

By Jim Pickerell | 75 Words | Posted 6/22/2011 | Comments
The New York Times reports today on Lytro’s new camera that lets you shoot first and change the focus later. If the focus is off slightly, or you want to change it dramatically from foreground to background or anywhere in between you can change it in the computer once you get back home. Check out this new technology here. Welcome to another reason why there will be little need for professional photographers in the future.

The Winner Is – Tim Harris!

By Jim Pickerell | 547 Words | Posted 6/21/2011 | Comments (1)
On May 23rd I announced a contest. Everyone who provided an answer to the question "Describe a situation where a fee of $10.00, or less, is justified for the COMMERCIAL use of a single image?" would be entered in a drawing to Win $100.00. In addition to announcing the contest to my newsletter subscribers I passed out cards to attendees to the CEPIC Congress in Istanbul. We have conducted a drawing and the winner is Tim Harris of Nature Picture Library and Bluegreen Pictures in the UK.

Do Creatives Need Educational Publishers?

By Jim Pickerell | 1772 Words | Posted 6/20/2011 | Comments (1)
Creatives need to start exploring ways to deliver their products – writing, photographs, illustration, video – to students, instructors and educational institutions without the aid of educational publishers.This article goes into some of the reasons why and how it could be accomplished.

From Books To iPads

By Jim Pickerell | 761 Words | Posted 6/17/2011 | Comments
What happens when the iPad becomes the primary vehicle for delivering educational information? Check out this story for some of the things we think will happen in the education business. Also see how what will happen to in the education business to content providers -- writers as well as photographers -- in the next ten years compares to how microstock has changed the stock photography business in the last decade.

Alamy Hits 24 Million Images

By Jim Pickerell | 167 Words | Posted 6/16/2011 | Comments
Alamy has over 24 million images online after adding over one million celebrity images.  The company represents over 570 of the world’s leading stock and specialist agencies and a vast array of photographers from every corner of the globe.

BtoB or BtoC

By Jim Pickerell | 1691 Words | Posted 6/15/2011 | Comments
Given Internet capabilities, society is rapidly moving away from Business to Business (BtoB) transactions and more toward transaction where small Businesses sell all types of things direct to Consumer (BtoC). Some images will continue to be used in major ad campaigns and there will be other sales of stock photography at traditional prices, but the number of such requests will decline. Meanwhile image use by small businesses and individuals will increase dramatically. Photographers need to start focusing on how they can prepare themselves for the new market.

PhotoShelter Unveils Redesigned Shopping Cart & New E-Commerce Features

By Jim Pickerell | 307 Words | Posted 6/15/2011 | Comments
PhotoShelter (http://www.photoshelter.com) has unveiled a full redesign of its e-commerce checkout process in addition to several new e-commerce features that can help photographers sell more images from their PhotoShelter websites. Over 70,000 photographers use PhotoShelter websites and tools to sell photo prints and products, or license their photography as rights managed, royalty free or personal use downloads.

Correction: Pearson Education To Negotiate Unauthorized Uses

By Jim Pickerell | 57 Words | Posted 6/13/2011 | Comments
On Friday I published a story on a decision in the U.S. District Court for the Southern District of New York regarding Pearson Education and a copyright infringement suit. There was some incorrect information in the original story. The story has now been corrected. If you read the story before, please re-read it now at this link.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.