Articles by Jim Pickerell

Understanding Customer Picture Needs

By Jim Pickerell | 887 Words | Posted 5/27/2011 | Comments
During the New Media Conference at the CEPIC Congress in Istanbul a panel of picture buyers offered their views on what they are looking for from stock photo collections. Lewis Blackwell moderated the discussion. Picture buyers on the panel included Peter Raffelt of Gruner +Jahr; Matt Burgess of Creature; Martin Casson of Dentsu in the UK; Alexander Karts of Die Bildbeschaffer and Paul Millen from an advertising agency in Istanbul. Two issues of particular interest to image creators and sellers revolved around the use of microstock by these large commercial customers and the lack of outstanding unique images in stock collections.

Snapfish Launches Microstock Offering

By Jim Pickerell | 452 Words | Posted 5/26/2011 | Comments
HP and LicenseStream have launched Snap Stock Images, a service of Snapfish and a new microstock photo licensing service featuring affordable images from photo enthusiasts and professional photographers. Currently, Snapfish has more than 100 million members in 22 countries. Professional image buyers, including small and midsize business owners, graphic designers, advertisers and marketers, will be able to access hundreds of thousands of images that are available on the site at launch. Many of the images were shot by amateurs, but images from Veer and LicenseStream are also available.

Contest - Win $100.00

By Jim Pickerell | 756 Words | Posted 5/23/2011 | Comments (1)
At the annual CEPIC Congress, this year in Istanbul, where stock photo agents and distributors from around the world meet, I asked attendees the following and agreed to enter the names of those who answer into a drawing for a chance to WIN $100.00.
    Describe a situation where a fee of $10.00, or less, is justified for the COMMERCIAL use of a single image?
Selling-Stock subscribers also have a chance to win. Send your answer in now!

Fingerprint Your Images

By Jim Pickerell | 576 Words | Posted 5/20/2011 | Comments
Image fingerprinting could be a solution for many of the problems photographers face in trying to protect their images. The technology for providing, in camera, a unique fingerprint of every image a photographer creates is already available. All that has to happen is for the camera manufacturers to build this technology into the next models of their professional equipment. 

Ingram Image Acquires Reflex Stock

By Jim Pickerell | 129 Words | Posted 5/18/2011 | Comments
Ingram Image has entered into a binding agreement to acquire the goodwill and trading assets of Reflex Stock. Reflex offers a unique mix of visual content, which currently comprises 10 million images. Reflexstock.com offers traditional Premium quality Royalty Free and Rights Managed content alongside Budget Royalty Free, MicroPrice Images and a subscription service. Ingram also acquires Reflex’s successful industry Design Blog.

Alamy Launches in Germany

By Jim Pickerell | 248 Words | Posted 5/17/2011 | Comments
After spending six month translating all aspects of its customer experience into German Alamy has launched a German website at www.alamy.de.

Disintermediating: Can Photographers Go It Alone?

By Jim Pickerell | 2006 Words | Posted 5/16/2011 | Comments (3)
An increasing number of stock photographers are fed up with low prices and low royalty percentages and are looking for a way to get out of the whole agency/distributor rat race. Many are setting up their own sites and are looking for ways deal more directly with their customers. They recognize that they won’t make as many sales, but feel that the higher fees they will receive for each use will generate more total income in the long run. It is not beyond the realm of possibility that by licensing their images directly to end users photographers would receive 10 or more times the revenue for each image licensed compared to what they are receiving from their agencies now.

Why Is Veer Licensing Rights to Images Supplied By Getty Images?

By Jim Pickerell | 941 Words | Posted 5/13/2011 | Comments
Have you given Getty Images exclusive rights to represent some of your images? Are those same images available for licensing on Veer or Corbis under the brand name Ocean Photography? Many photographers will be surprised to discover the answer is YES. Photographers who produced images for PhotoDisc and Photographer’s Choice RF have recently found some of their images on Veer being marketed through the Ocean Photography brand.

Alamy Sponsors Young Photographer’s Alliance Scholarship Program

By Jim Pickerell | 248 Words | Posted 5/12/2011 | Comments
For the third consecutive year Alamy pledges a Scholarship for the 2011 Young Photographer’s Alliance (YPA) scholarship program. The YPA is a global community where young photographers connect with the inspiration, resources and contacts they need to build successful and sustainable careers as the great artists and communicators of the future. Program sponsorships provide mentoring, financial support and expertise to students who have been identified as having outstanding potential. 

iStock Launches Vetta Video

By Jim Pickerell | 459 Words | Posted 5/11/2011 | Comments
iStockphoto has announced the launch of its premium-quality Vetta video collection with clip prices that range from 55 to 150 credits (credit prices vary from $0.99 to $1.54 depending on the size of the credit package purchased). Currently there are over 300,000 video clips on iStock, but only a few thousand of the best are in the Vetta collection. However, it is expected that the Vetta collection will grow rapidly. Approximately 5,000 videographers have contributed clips to iStock.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.