Articles by Jim Pickerell

Rights Managed Sellers Should Adopt Microstock Pricing Strategies

By Jim Pickerell | 2186 Words | Posted 1/8/2011 | Comments (3)
It time for rights-managed sellers to adopt many aspects of the microstock pricing strategy. The immediate reaction of many RM sellers will be, “I’ll never sell my images as royalty-free.” That’s not what I’m proposing. Photographers will continue to manage the rights to their images. They will continue to be able to license exclusive and restricted uses to their images. But from the customer’s point of view the basic pricing model will look and feel just like the microstock model that they have come to prefer.

iStockphoto: Please Switch from Photographer Exclusive to Image Exclusive

By Jim Pickerell | 683 Words | Posted 1/5/2011 | Comments (4)
If iStock is really interested in improving the quality of its collection and bringing the work of the best and most experienced photographers into its top end collections it needs to drop the requirement that exclusive photographers not have images that are licensed as RF with any other agency.  All the company really needs is that the specific images they represent, and any similars, not be in any other collection. They don’t need to define “exclusive” this tightly.  It is interesting that even Getty Images only requires “image exclusive”, but iStock want to have more control over the lives of its photographers.

Young Photographer Alliance Exhibition

By Jim Pickerell | 148 Words | Posted 1/5/2011 | Comments
An exhibit of the work of several young photographers who are participating in the Young Photographer Alliance mentoring program is opening at the Calumet Gallery, 22 West 22nd St, New York City from January 14-28. The gallery will be open from 8:30 to 5:30 Monday thru Friday and 9:00 to 5:30 on Saturdays, closed Sundays.

Exclusive Representation For Microstock Photographers

By Jim Pickerell | 1305 Words | Posted 1/4/2011 | Comments (11)
2011 may be the year when the stock photo industry returns to the idea of exclusive representation -- specifically, being exclusive with a microstock agency. For many year the widely held belief has been that the way to maximize returns was to get your images represented by many distributors. Now, iStockphoto’s has developed an exclusive strategy that may bring about a change in this way of thinking. While there are several downsides for image producers to the iStock strategy, the upsides may more that compensate for the difficulties.

Business Ethics: Is This Statement An Oxymoron?

By Jim Pickerell | 1468 Words | Posted 12/30/2010 | Comments (3)
Many believe the concept of business ethics has become an oxymoron. Do a Google search and you’ll find reams and reams of explanations of what ethical business practices are, or should be. Every major corporation has a place on its web site that outlines the company’s ethical principles. Some companies test all employees annually to insure that they clearly understand the company’s ethical policies and procedures. Often these principles seem to boil down to two over riding rules: (1) Maximize Shareholder and Manager Wealth and (2) Do What Is Legal.

Looking For A Way Forward

By Jim Pickerell | 675 Words | Posted 12/28/2010 | Comments (8)
John Fowler points out that his strategy for running a stock photography business isn't working, acknowledges that he needs to make changes and asks for ideas as to what those changes should be. I added some of my experiences and perspective and encourage readers to suggest positive ways forward.

Free Photos

By Jim Pickerell | 184 Words | Posted 12/27/2010 | Comments
A reader just forwarded to me a list of 50 sites with free photos. One of the interesting things about some of these sites is that some of the photographers didn’t intend for their images to be made available for free. By using PicScout’s ImageExchange I was able to determine that a number of the best images on some of these sites seem to have been grabbed from paid sites, particularly Dreamstime.

Designer Impact in Microstock

By Jim Pickerell | 682 Words | Posted 12/23/2010 | Comments (1)
For almost two years I have been following the sales of 197 of iStockphoto’s top sellers. The tendency has been to think of these people as photographers, but in fact 98 of them, or almost 50%, list their job description as something other than photographer.

Microstock No Longer Profitable for Chapple

By Jim Pickerell | 326 Words | Posted 12/21/2010 | Comments (8)
Ron Chapple, one of the first traditional adopters of the micro-priced model into his larger stock business, says that chances of making a sale have decreased by 90% in recent years.

New Footage Survey To Explore Critical Industry Trends

By Jim Pickerell | 308 Words | Posted 12/15/2010 | Comments
The Association of Stock Image Licensors and Thriving Archives have launched  the ACSIL Global Survey of Stock Footage Companies 2, a comprehensive review of the stock footage business. The survey will assess overall business conditions within the stock footage industry and provide strategic, action-oriented information and insights to industry leaders. Participants who complete the online survey will be eligible to receive a complimentary summary report of the results and a 50% discount on the purchase of the final report.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.