Articles by Jim Pickerell

Things To Consider When Licensing Educational Uses

By Jim Pickerell | 1105 Words | Posted 12/14/2010 | Comments (1)
The use of images for educational purposes has always been about 20% of the total market for stock images. For some agencies and photographers, educational sales represent a much higher percentage of their gross revenue. However, as a result of technological developments and industry consolidation, it has become extremely difficult for creators to earn enough from licensing images for educational uses to enable them to continue to produce imagery for this purpose.

Ad Spending for 2011 and Beyond

By Jim Pickerell | 475 Words | Posted 12/8/2010 | Comments (2)
Global ad spending in 2011 is expected to be up 5.4% to $411.7 billion according to MagnaGlobal, but the trend for the print segment of the business in the Western world is not so rosy. Most growth will be in Asian markets and media that does not have a big overlap with stock photography.

‘Weekend With Bachmann’ Focuses on RM

By Jim Pickerell | 141 Words | Posted 12/3/2010 | Comments

If you are absolutely convinced that all stock images must be licensed based on how they will be used, “Weekend With Bachmann” on March 4-6 in Orlando, Fla. may be for you.

Enhancing Google Search With ImageExchange

By Jim Pickerell | 1480 Words | Posted 12/2/2010 | Comments (2)
At first glance, PicScout’s new ImageExchange interface that isolates images that are easily licensable from any Google or Yahoo! search, and displays them in a right-hand panel next to all the returns delivered by these search engines, would seem to be a very helpful tool for professional users looking for images they can license legitimately.  In fact, the returns delivered may be more misleading than useful.

Costco Markets Corbis Imagery as Prints, Posters

By Jim Pickerell | 814 Words | Posted 12/1/2010 | Comments (3)
With the introduction of The Costco Art & Image Gallery, Corbis and Costco will sell individual prints and posters as retail products. The images offered are a select group of some 20,000 professional pieces of fine art, photography and illustration from the Corbis collection of more than 6 million images.

Kickstarter Helps Fund Non-Profit Projects

By Jim Pickerell | 433 Words | Posted 11/30/2010 | Comments (1)
Have an idea for a photo project but short of money to get if off the ground? Try Kickstarter.

Tablets: Will They Hurt the Newspaper Business?

By Jim Pickerell | 154 Words | Posted 11/29/2010 | Comments
James Murdoch, CEO of News Corp., recently told a media conference in Monaco that tablets will hurt the newspaper business.

Are All Web Uses Equal?

By Jim Pickerell | 141 Words | Posted 11/24/2010 | Comments (1)

Should all Web usages be of equal value just because all the customer needs is approximately a 600 x 800 pixel file?

Search Trend Analysis

By Jim Pickerell | 329 Words | Posted 11/22/2010 | Comments
Grover Sanschagrin of PhotoShelter has published a very interesting analysis entitled “What Google Trends Says About Wedding & Stock Photography, and Photo Websites,” complete with charts that illustrate the trends.

5 Forward Revisited

By Jim Pickerell | 1573 Words | Posted 11/19/2010 | Comments (3)
Tom Grill recently offered Selling Stock readers his predictions on where the stock photo business is headed in the next five year. While I agree with a lot of what he had to say, I believe the vast majority of photographers will find stock offers much less of an opportunity than the picture he paints. In the next five years, it will become increasingly difficult to earn a decent living—or even a profit—from producing still images on speculation.

About Jim Pickerell

Jim began his career in 1963 as a freelance photojournalist in the Far East. His first major sale, a Life Magazine cover, was a stock photo of the overthrow of the Ngo Dinh Diem government in Saigon, Vietnam.

He spent the next ten to fifteen years focusing on assignment work, first as an editorial photographer, and later in the corporate area. He regularly filed his outtakes with several stock agencies around the world.

As the stock side of his income grew, Jim studied the needs of the stock photo market, and began to devote more of his shooting time producing stock images. At about this time the 1976 change in the copyright law went into effect, and the industry began to see rapidly growing demand by commercial and advertising users for stock images.

In the early 80's he helped establish the Mid-Atlantic chapter of American Society of Media Photographers (ASMP) and served as Vice President, President and Program Chairman over a period of six years. He served on the national board of ASMP for two years, was on the committee that produced the ASMP Stock Handbook in 1983, and was active in the fight to reverse the IRS rules that required capitalization of all expenses of stock photo production.

In 1989 he published the first edition of Negotiating Stock Photo Prices, a guide to pricing hundreds of stock photo uses. The fifth edition was published in 2001. In 1990, he began publishing Selling-Stock, a bi-monthly newsletter dealing with issues of interest to stock photographers and stock photo sellers, with particular focus on issues related to marketing stock images. Selling-Stock is recognized worldwide as the leading source of in-depth analysis of the stock photo industry. As a result of his many years in the industry and his work with Selling-Stock, Jim has an expert understanding of the stock photo industry, its standard practices and developing trends. He frequently provides consulting services on stock industry issues to photographers, stock agents and individuals in the investment community.

In 1993, his daughter, Cheryl, joined him in the business. Together they established Stock Connection, an agency designed to provide photographers with greater control over the promotion and marketing of their work than most other stock agencies were offering. The company currently represents selected images from more than 400 photographers.

At age 76, Jim continues to follow stock photo industry developments on a day to day basis and expects to continue to do so far into the future.